It was in June 2013 that JUMIA revolutionised retail in Côte d’Ivoire by launching the first innovative e-commerce platform of the Country.

JUMIA took the bold gamble to make Ivorian consumers adopt online shopping. Two years later, the young company is reaping the rewards of hard work and persistent innovations.

JUMIA’s second anniversary was marked by beautiful memories provided to the population of Abidjan through an epic road-show.