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AMEC Launches GEO Principles to Bring Rigour to AI-led Communications Measurement

AMEC, the International Association for the Measurement and Evaluation of Communication, has launched the AMEC GEO Principles and a companion resource, A Practitioner’s Guide to...

CIG Motors: Pay ₦3m For a Brand New Car in May Splash Promo on Electric, Petrol Vehicles

New campaign introduces EasyPay auto-financing, major discounts and nationwide dealership expansion opportunities CIG Motors has officially launched its nationwide “May Splash” promo campaign, introducing aggressive vehicle...
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P+ Beats Three Agencies to Win NSIA Media Intelligence Business

P + Measurement Services Limited - (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment...

Nationwide Voting Platform Empowers Consumers to Rate Brands, Public Institutions Based on Real Value, Trust, Service Delivery

  https://consumervalue.vercel.app/nominate In a bold step to deepen consumer voice and accountability across both private and public sectors, BrandXchange the organisers...

BOOK REVIEW: Personal Cost Control Strategies

  Author: Festus Abiodun Adebisi Publisher: Maximax Inc. Reviewer: Goke Ilesanmi Many people want to be financially comfortable or even wealthy. But the...

The Swift Ascendant Lands in Abuja: Martell’s Monumental Journey of Audacity Reaches the FCT

After kicking off in Lagos, Martell’s nationwide campaign, Martell On The Move, has officially arrived in Abuja. The road...

PR Industry Leaders Hail Adejumoh’s Book, Advocate Strategic Shift in Practice

L-R: Chief Yomi Badejo-Okusanya (YBO), Chairman, Board of the Nigeria Reputation Management Group (NRMG)/ immediate past President of the...

As AI Reshapes PR, EvaluatePR Examines Trust, Truth and the Future of Communication

P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will host the 31st edition of its...