Branding

CREDIBILITY MARKETING: THE MOST EXPENSIVE CURRENCY IN THE AI DIGITAL AGE

Branding Business Journal -
  By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets Across Continents. The internet made visibility cheap. Artificial Intelligence has now made content cheap too. Today, almost anybody...

PUBLIC POSITIONING: WHY GREAT BRANDS MUST BE SEEN IN THE RIGHT PLACES

Branding Business Journal -
   By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets Across Continents. One of the biggest misconceptions in modern branding is the belief that success comes...
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VISIBLE PROXIMITY: WHY THE FUTURE BELONGS TO BRANDS PEOPLE CAN CONSTANTLY SEE

Branding Business Journal -
  By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets Across Continents. For decades, businesses competed for visibility. Today, visibility alone is...

AMEC Launches GEO Principles to Bring Rigour to AI-led Communications Measurement

Branding Business Journal -
AMEC, the International Association for the Measurement and Evaluation of Communication, has launched the AMEC GEO Principles and a...

CIG Motors: Pay ₦3m For a Brand New Car in May Splash Promo on Electric, Petrol Vehicles

Branding Business Journal -
New campaign introduces EasyPay auto-financing, major discounts and nationwide dealership expansion opportunities CIG Motors has officially launched its nationwide “May Splash”...

P+ Beats Three Agencies to Win NSIA Media Intelligence Business

Branding Business Journal -
P + Measurement Services Limited - (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment...

Nationwide Voting Platform Empowers Consumers to Rate Brands, Public Institutions Based on Real Value, Trust, Service Delivery

Branding Business Journal -
  https://consumervalue.vercel.app/nominate In a bold step to deepen consumer voice and accountability across both private and public sectors, BrandXchange the organisers...

BOOK REVIEW: Personal Cost Control Strategies

Branding Business Journal -
  Author: Festus Abiodun Adebisi Publisher: Maximax Inc. Reviewer: Goke Ilesanmi Many people want to be financially comfortable or even wealthy. But the...
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