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Chain Reactions Africa Continues Award Winning Streak, Named PR Agency of the Year

Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancy, has continued it awards-winning streak in 2024.

This time it scooped the ‘PR Agency of the Year 2023’ category at ‘The Industry Award’ for the year ending 2023 while its Managing Director was also named PR Practitioner of the year. This is coming weeks after it was announced as the consultancy with the highest number of awards in Africa by the prestigious 2024 SABRE Awards with seven trophies.

According to the organisers, Chain Reactions Africa was adjudged the ‘PR Agency of the Year’ after some careful analysis and evaluations by the team of assessors for the 5th edition of The Industry Awards and the editorial team of the Industry Newspaper for its enviable accomplishments both in the private and public sectors of the Nigerian economy.

The Award which served as the highlight of ‘The Industry Award’ 2023 was a colourful gathering of stakeholders in the integrated marketing industry in Lagos and organised by The Industry Newspaper, a brands and marketing communications focused newspaper in Nigeria published fortnightly by December 29 Media.

Commenting on The Industry Awards recognition, the Managing Director/ Chief Strategist of Chain Reactions Africa, Israel  Opayemi, expressed appreciation for the awards, and acknowledged the priceless contributions of the Chain Reactions team whose diverse cross-industry expertise, backed by a profound understanding of culture and trends help provide innovative solutions for businesses and institutions that desire target audience affinity, robust reputations, and enduring goodwill in the markets they operate.

Opayemi said: “I sincerely thank the organizers of ‘The Industry Awards’ for this well-deserved recognition. It is a testament to our hard work, tenacity, and industry leadership that stands Chain Reactions Africa out in the Public Relations and Integrated Marketing ecosystem where we play. This ‘PR Agency of the Year’ award as well as PR Practitioner of the year recognition is emphatically dedicated to all the creative rebels in the CRA Trybe. There wouldn’t be a Chain Reactions Africa without my team. Their unwavering commitment to client satisfaction is unmatchable; they are the reason we have achieved this much.”

Also speaking, the awards organiser and Publisher of ‘The Industry’ Newspaper, Goddie Ofose congratulated all the winners for their recognition and urged them to sustain the momentum of success, character, bravery, and sacrifice that has made them winners. “This is what differentiates a winner from the rest”, Ofose remarked.

These awards are just one of many recognitions in the cabinet for Chain Reactions Africa. It would be recalled that the consultancy emerged winner of five awards at the Lagos PR Industry Gala & Awards (LaPRIGA) 2023/ These include awards for ‘PR Agency of the Year’; ‘Best in Crisis Management’; ‘Best in Political Communication’; ‘Public Sector PR Campaign of the Year’; and ‘PR Practitioner of the Year.’

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