The Ford Ranger has been named the Auto Brand of the year at the 7th Marketing World Awards (MWA), held recently at the Kempinski Ambassador Hotel in Accra, Ghana.

The Ford Ranger was selected for its innovative features, performance, capability and superior comfort. The vehicle is considered to be the overall best brand in the pick-up segment.

“We are proud to be associated with Ford Motor Company and will continue to offer vehicles with a blend of all-round performance. Coscharis Motors has always believed that the Ford Ranger is the brand to beat in its segment and we are grateful that the judges and customers have affirmed our belief,” said Abiona Babarinde, General Manager Marketing and Corporate Communications at Coscharis Motors, who received the award on behalf of Ford.

Ford Ranger pick-up trucks are well equipped and ideally suited for both work and leisure. There is a specification to meet most pick-up needs with loads of exciting features – from the engine which comes in 2.5L petrol, or a choice of 2.2L or 3.2L diesel engines, to the next-level connectivity offered through Sync3.

The regular cab is the perfect choice if your main priority is to use the generous load-carrying capacity. The double cab 4×2 or 4×4 offer the most car-like ownership experience of all Ford Ranger body styles, providing seating for up to five adults. With a water wading level of up to 800mm and hill ascent and hill descent technology, you are sure to conquer some of the most difficult terrains in a Ford Ranger. The Ford Ranger Wildtrak is the top of the range model.

The Marketing World Awards is an annual pan-African event designed to celebrate individuals and organisations that have in one way or the other put Africa on the map of global marketing with their extraordinary exploits.

Last year, the Ranger was also voted the Pick-up of the Year by the organizers of the Nigerian Automobile Journalists Association (NAJA).