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Zenith Leads with 41% in Banks’ N217m Print Advert Spend in Feb 2022

P+ Measurement Services, a PR Measurement and Evaluation Agency has analyzed and identified the Top 5 #NigerianBanks and their advert spend in the print media in February 2022.

The analysis revealed that a total of 22 Nigerian banks spent an estimated sum of N217, 065, 699 on print advertisement covering various traditional and soft-sell publications across the country.
The media audit report further indicated that Zenith Bank Plc emerged as the top spender with 41% share with First Bank of Nigeria Limited sitting in 2nd with 20% share.

Completing the top 5 are Access Bank PlcGuaranty Trust, and Polaris Bank Limited with 18%, 11%, and 10% share respectively.

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