| TECNO is said to be on the verge of redefining and launching PHANTOM as a separate sub-brand; The relaunch of PHANTOM brand marks TECNO’s ambition for a higher-end market section of smartphone industry and to rival for the market leaders’ position in global emerging markets; PHANTOM X, as the first device of the new PHANTOM brand, is said to offer several firsts in the industry from premium design and innovative technologies and features in its segment. TECNO, the leading smartphone brand in global emerging market, is said to re-define PHANTOM as its flagship sub-brand, aiming to tackle the premium smartphone market amid an ambitious global expansion plan. The smartphone industry never lacks changes and competition. As TECNO is gaining more and more reputation and attention in global markets, its relaunch of PHANTOM brand not only marks a jump forward of the brand to rival at higher-end market section, but also a significant change to the competitive landscape in global emerging markets. According to an industry observer, with the economy recovering from the pandemic globally, TECNO captured the changes in market demand and heard the want of high-end consumers to try new brands that bring bolder and better innovations that can inspire confident and bright minds of better future. The relaunch of PHANTOM comes just in time. It marks the TECNO’s determination as well as a solid step toward global outreach to high-end consumers. While there will be improvements to the traditional advantages of a high-end smartphone brand, such as charging time, battery life and storage, the upcoming PHANTOM X will also feature the industry’s leading super large smartphone sensor. Here you will have access to browse PHANTOM products, as well as various options to exclusive VIP services including PHANTOM Club activities that customers and members are entitled to after purchase. With a convenient purchasing process, efficient logistics and distribution, exceptional after-sales service and customer-first focus in mind, PHANTOM aims to ensure consumers experience a first-class shopping experience. |
