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REX Insurance Unveils New Brand Identity, Commissions Head Office

REX Insurance Limited has officially unveiled its new corporate identity as well as its new head office at a ceremony in Lagos.

Mr. Ike Chioke, the Chairman of REX Insurance Limited said the commissioning of the new modern head office and the launch of our refreshed brand identity marks a significant chapter in the company’s journey, reflecting its commitment to growth, innovation and excellence.

“The decision to move to this state-of-the-art head office was driven by our vision to create a workspace that not only meets the needs of our employees but also symbolises our forward-thinking ethos. This new facility is more than just a building; it represents a new era for our company, one where we are better equipped to serve our customers, foster collaboration, and drive innovation. It is a space designed to inspire creativity, enhance productivity, and support our mission to deliver exceptional service.

Staff well-being is paramount to the organisation as we believe our employees are our primary stakeholders. To enhance their health and wellness, we have installed a state of the art-of-the art gym facility for our use.

To foster a family-friendly work atmosphere that prioritises the needs of working parents, we have also set up a creche for our nursing mothers.

Our customers are at the heart of everything we do. This new head office embodies our unwavering dedication to providing the highest level of customer service. With advanced technologies and improved facilities, we are poised to enhance the customer experience significantly. Every element of this building has been designed with our customers in mind, ensuring that we can respond more swiftly, efficiently, and effectively to their needs.”

Chioke added that the insurer is deeply committed to timely claims payment.

“One of the cornerstones of our brand promise is our commitment to paying claims on time. We understand that our customers rely on us during some of the most challenging times in their lives, and we take this responsibility very seriously. Our new head office is equipped with cutting-edge systems and processes that streamline our operations, allowing us to process and pay claims more promptly than ever before. This commitment to timely service is a testament to our dedication to reliability and trustworthiness.”

In her speech, Mrs. Ebelechukwu Nwachukwu, the Managing Director/CEO of REX Insurance Limited, said the moment marks a significant milestone in the company’s journey that started since 1918 and a testament to the hardwork, dedication and vision of everyone involved.

“Over the last three years of our company, we have experienced the injection of additional capital by two great entities, Blue Orchard through its Insuresilience Fund and Afrinvest through its Financial Inclusion Vehicle (Five). We have gone through the digitisation and digitalisation of our processes as part of our digital transformation journey. We have transformed our approach to customer services and improved our human resources. Revamping of brand today is to reflect all of the changes that have already happened to the business and the transformation that is still on-going.”

She added: “As we unveil our new brand identity, we believe that this brand is a true representation of who we are and what we stand for, a digital, customer focused company, with great simplified products, a commitment to developing climate based Agric insurance products, develop simple inclusive products to serve the growing retail market and a customer excellence culture that serves our Corporate customers and Brokers.”

She was emphatic that the company’s new headquarters will serve as a hub of innovation and collaboration as it has been designed to be an energy saving building that includes a creche for employees and a gym to promote wellness. She said the building is designed to be dynamic and inclusive, an environment where ideas can flourish and talents can thrive. “This building will be the heart of our operations, driving us towards new horizons and greater achievements.”

Nwachukwu added that Rex Insurance also desires an opportunity to partner with the Lagos State Government to continue to promote the enforcement of compulsory insurance products like the Builders Liability, Occupiers liability, Professional indemnity, Third party Motor and Group Life insurance. She said the insurance firm is looking forward to partnering with the State to ensure that Lagos State continues to attain great economic growth and stability.

“Our new Vison Statement – “To be the preferred Nigerian insurance company” speaks to our desire to be the preferred place to work, the preferred company to place your risk with and the preferred leader in the insurance space in Nigeria; while our new Mission Statement – “To provide innovative and convenient solutions that  inspires a future where insurance is simple, empowering and accessible to all” speaks to our drive to make our products and services simple and easily accessible using technology to all Nigerians, individual and Corporate.”


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