Tuesday, July 15, 2025
24.3 C
Lagos

Promasidor: Singing the Praise, Value of Tea

Mr. Onyekachi Onubogu, Marketing Director of Promasidor Nigeria Limited- makers of Top Tea, says tea is more affordable than other beverages in the market.

Onubogu said tea is considerably more affordable than any other beverage in the market and gives consumers more value for their money.

“Tea is significantly more affordable than any other beverage in the Nigerian market, a pack of Top Tea for instance will give consumers 26 sachets of tea at the rate of N110.”

He further said that “if a consumer drinks one Top Tea sachet every six hours, the consumer can drink four tea sachets in a day, and if one divides 26 sachets in the pack by four, then one can drink the pack in one week.”

 

He said “one tea sachet can make two cups of tea which is more tea for consumers. For N110 which is the cost of a pack of Top Tea, we can give consumers tea for one week and that’s less than two bottles of coke. Tea is still the cheapest drink consumer can get whether you are rich or not.”

Over the years, experts have discovered that drinking at least three cups of tea daily may protect against heart attacks and type 2diabetes. A review showed that regular drinking of black tea, with or without milk could reduce the risk of heart problems by cutting levels of bad cholesterol and blood sugar.

The experts said the benefits of tea are largely due to the flavonoid content- antioxidant ingredients that counteract cardiovascular disease. One cup of tea provides 150-200mg of flavonoids and it is the best source of antioxidant in the nation’s diet.

In terms of delivery of antioxidants, two cups of tea is equivalent to five portions of vegetables. These flavonoids found in tea are thought to control inflammation, reduce excess blood clotting promote blood vessel function and limit furring up of the arteries.

Also, according to the Harvard Health publication, “although tea drinking has been associated with health benefits for centuries, only in recent years have its medicinal properties been investigated scientifically.

The publication also noted the healthy power of tea but stressed that its health benefits are largely due to its high content of flavonoids, which are plant-derived compounds that are antioxidants.

Studies have found an association between consuming tea and a reduced risk for several cancers, including, skin, breast, lung, colon, esophageal, and bladder.

The publication listed additional benefits for regular consumers of tea to include reduced risk for heart disease. This is because the antioxidants in tea can help block the oxidation of LDL (bad) cholesterol, increase HDL (good) cholesterol and improve artery function.

A Chinese study published recently in the Archives of Internal Medicine showed a 46 per cent to 65 per cent reduction in hypertension risk in regular consumers of tea compared to non-consumers of tea.

Top Tea was launched in April 1998 to satisfy consumers’ demand for high quality and high infusion rate tea. In 2009, PromasidorNigeriatook a strategic decision to reposition it as a more contemporary and trendier brand.

Recently, the company also launched two additional flavours of Top Tea: Lemon-lime and ginger flavoured tea to provide an opportunity for health to meet taste. The new flavours are expected to add fun and excitement to tea drinking in the country

Onubogu added that the company also launched its regular tea (Top Tea) in square tea bags, one option with tags only and the other with tags and envelopes. He added that the tags are essentially to provide more convenience for consumers.

spot_img
spot_img
spot_img

Hot this week

NAICOM, Insurance Industry Mourn Buhari

It is with profound sadness that we received the...

Polaris Bank Partners Woodhall Capital, UK, Lagos State in ₦1.5bn Creative Economy Fund

L-R- Abimbola Ozomah, Executive Director, Polaris Bank; Mojisola Hunponu-Wusu,...

Heirs Insurance Group Reports N61bn GWP in 2024, an Increase of 70%

Heirs Insurance Group (HIG), Nigeria’s fastest-growing insurance group, has...

Stanbic IBTC Holdings Meets CBN’s N200bn Recapitalisation Policy

In a landmark achievement that highlights the steadfast confidence...

SanlamAllianz Partners NCRIB on 2025 Empowerment Series

Dr. Abosede Adegbite, Consultant, Family Physician; Tope Adaramola, Executive...

Topics

BPE Privatises 142 Firms Since Inception

The Bureau of Public Enterprises (BPE) has privatized 142...

Market Statistics: Tuesday, 12th December 2017

  Market Cap (N'bn)                13,556.2 Market...

Stanbic IBTC Unveils Campaign Promote *909# USSD Code

Stanbic IBTC Bank, a member of the Standard Bank...

ADB, Partners Mobilise $3OOm for Women

Three women each with a large basket full of...

Hero Lager Presents Echefula, Never Forget Your Identity

Hero lager, a leading quality beer brand from the...

Nigeria Seeking $11bn World Bank Loan

Nigeria is holding talks with the World Bank to...

NDLEA Chief, Buba Marwa, to Deliver Realnews 10th Anniversary Lecture Nov 17

The Management of Realnews Magazine and Publications Limited, publishers...

Building the COVID-19 Word Register

  By Elvis Eromosele Since COVID19 burst into our consciousness in...
spot_img

Related Articles

Popular Categories

spot_imgspot_img