Business Journal


First Bank, AIICO CEOs Lead Media Performance Audit in Aug

An independent analysis of the media performance and prominence of the CEOs of Nigerian Commercial Banks and Insurance Companies for the month of August 2022 was conducted by the leading Media Intelligence and Public relations audit agency, P+ Measurement Services.

Through detailed media data gathering, analysis, and audit of salient valid PR metrics of 27 Commercial Banks and top 10 leading Insurance companies. The reports ranked the top CEOs (Commercial Banks and Insurance) prominent in the Online and Print media.

According to the analysis, the MD of First Bank of Nigeria, Adesola Adeduntan sits at the top of the leaderboard with a 44% media share. Following closely is Yemisi Edun of First City Monument Bank (FCMB) with 23%, while Ademola Adebise of Wema Bank and Abubakar Suleiman of Sterling Bank completed the chart with19% and 14% respectively.

In the insurance sector, the media performance audit report revealed, that the MD of AIICO Insurance, Babatunde Fajemirokun had the most media exposure with 45% followed by Eddie Efekoha of Consolidated Hallmark Insurance with 17%, Kunle Ahmed of AXA Mansard with 14% and Tunde Hassan- Odukale of Leadway Assurance 11% media exposure.

To Top