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Coscharis, Ford Partner on Life Driving Training in Nigeria

Ford Motor Company in conjunction with its dealer, Coscharis Motors, hosted members of Riders for Health Nigeria (Riders) on Ford’s Driving Skills for Life (DSFL) training programme. The event took place on November 17, 2017 at the Coscharis Motors head office in Lagos.

The DSFL programme is a global programme aimed at educating drivers about road safety and providing them with safety tips on how to stay safe behind the wheel.

Participants got the opportunity to gain insight on departure angles, brake distance on gravel and the anti-lock braking system (ABS) and how to use other four-wheel drive functions such as traction control, hill control and locking differential. The Ford Figo and Ranger were used during the DSFL training.

“Ford and Coscharis Motors are very pleased to be able to offer Riders this proven road safety tool in the form of the Driving Skills for Life programme and expand our efforts in promoting safe driving. The team at Coscharis Motor’s completed Ford’s DSFL train the trainer programme and it’s through the knowledge and skills transferred to us that we can continue educating Nigerians on road safety,” Abiona Babarinde, General Manager – Marketing and Corporate Communications, at Ford’s distributor, Coscharis Motors.

Riders is an international organisation working to improve the capacity and efficiency of health care delivery systems in Africa by ensuring that health workers have uninterrupted access to reliable transportation especially to marginalised and rural communities.

“We are pleased to be part of the Ford DSFL training programme. We believe that the training will assist with educating our members on road safety, driving techniques, accident prevention and manoeuvres for urban and off-road driving. It’s important to ensure our health workers are safe on the roads when providing much needed medication to communities in rural Nigeria.” said Ajayi Kayode, Country Director for Riders for Health Nigeria.

Early this year, Ford sponsored two Ford Rangers to Riders in Nigeria as part of the organisation’s Project Better World. The vehicles assure Riders deliver medical professionals and supplies to rural areas, support Riders’ fleet of motorcycles and provide more efficient healthcare to communities.

Riders for Health uses over 70 Ford vehicles across six African countries – Nigeria, Zimbabwe, Lesotho, The Gambia, Malawi, and Zambia.

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