Nigerian Breweries Digital Head Joins Ventra Group

Full-service Digital Media firm Ventra Media Group has just announced the appointment of Tomiwa Aladekomo in the role of Client Service & Strategy Director.

Tomiwa Aladekomo was most recently Senior Digital Manager at Nigerian Breweries Plc where he led digital marketing strategy and execution for a portfolio of some of the largest beverage brands in the country.

The hire, which follows that of Kate Williams (formerly of Fuze.ng) as Head of Creative & Editorial, signals a strong rise in capacity for the agency, which counts the The Guardian, DSTV, Nairabet and Zenith Bank as some of its biggest clients.

As Senior Digital Manager at Nigerian Breweries, Mr. Aladekomo was responsible for the digital execution on campaigns like Star’s “Shine On Nigeria” football campaign, Legend’s #RealManNoFear and Heineken’s Trophy Tour among others.

He also steered the overhaul of the venerable company’s corporate website and digital presence. Mr. Aladekomo has over a decade of media and marketing experience across Nigeria and North America, notably having worked for firms like Atlantic Records and HeadlightVision, where he worked on global strategy briefs for clients like Coca Cola and Unilever.

Ventra Media CEO, Daryn Wober, said of the agency’s new Client Service & Strategy Director, “We’re excited to have Tomiwa join the Ventra Media team. He brings the experience of working on brand’s side for some of the best-known brands in the country. The work he did at Nigerian Breweries showcased a sophisticated understanding of the African digital marketplace and we look forward to putting that skill set to work in service of our clients.”

Ventra Media is a full-service digital marketing and rights agency whose range of services includes digital strategy, growing social media audiences and planning, as well as buying digital media for brands and content owners.

The outfit also specialises in website and apps development, social media management and content production.Ventra’s work on the Guardian was responsible for the site winning the .ng Media Award at the 2016 .ng Web Awards.

spot_img
spot_img
spot_img
spot_img
spot_img

Hot this week

NAIPE Annual Confab to Examine Post-Recapitalisation Investment Strategy Oct 8

The Nigerian Association of Insurance and Pension Editors (NAIPE)...

10 African Nations Announce Increased $9m Pledges to IFAD

Left to right: Salah Ahmed Jama, Deputy Prime Minister...

Benin-Asaba Expressway: SAN Cautions Against Unilateral Revocation of 25-Year Concession

FG Should Exercise Caution Before Revoking Benin-Asaba Expressway Concession,...

Appeal Court, Abuja Clears Fidelity Bank in Fundamental Rights Case

The Court of Appeal in Abuja has cleared Fidelity...

PenCom, Partners Target N300bn, Q2 2027 for Rollout of Infrastructure Financing

The National Pension Commission (PenCom), pension operators and development...

Topics

NCDMB ES: African Nations Must Collaborate to Develop Oil Sector

Close partnership and collaboration among African oil and gas...

Why Investors Should Not Ignore Opportunities in Fragile States

Africa is experiencing fewer wars than it did two decades ago but conflict, insecurity and the fragility of states is still a major concern for business. Politically motivated instability can be seen in countries like Burundi, South Sudan, Mali, eastern DRC, Libya and Somalia, while Nigeria and Kenya are dealing with terrorist activities. But American entrepreneur Jake Cusack believes there are “genuine economic opportunities” in these fragile markets. He says companies need to be strategic about what parts of a country they invest in, and whom to partner with, as opposed to writing off an entire country.

Access Bank Unveils TraderLite Product for Micro SMEs

In the bid to stimulate the growth of the...

NAIPCO Set for Insurance, Pension Confab Oct 25

The National Association of Insurance and Pension Correspondents (NAIPCO)...

AIICO Restates Commitment to Annuity Business for Sustainable Growth

L-R: Senior Manager, Business Development, AIICO Insurance Plc, Victor...

Hilda Baci Cook-a-thon 2023: 4.8bn Global Audience, Nigeria/USA Lead in Media Coverage

  Leading Media Intelligence Consultancy, P+ Measurement Services, conducted a media performance...

Beyond Compliance: How Third-Party Motor Insurance Protects Everyone on the Road

Uninsured vehicles on Nigerian roads pose significant risks, with...

CIIN Names Abimbola Tiamiyu as New DG

Mrs. Abimbola Tiamiyu Director-General CIIN The Chartered Insurance Institute of Nigeria (CIIN)...
spot_img

Related Articles

Popular Categories

spot_imgspot_img