Saturday, October 18, 2025
31.4 C
Lagos

BlackBerry: Two New Phones, Name Change Define Future Ambition

­BlackBerry Z10

 

Research in Motion has held its much vaunted relaunch and amongst all the expected announcements for its new OS and smartphones was one surprise as the company decided to change its name. Research in Motion is henceforth to be called BlackBerry – even more tightly tying the company into the success or failure of its operating system.

The company’s CEO, Thorsten Heins made the announcement: “From this point forward — we are BlackBerry. One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry.”

The company also showed off its latest make or break OS, and two new handsets.

BlackBerry is retaining its classic keyboard design in one of the two models saying that a lot of consumers still prefer a physical keyboard to a touchscreen, and they are increasingly being marginalised by the lack of alternatives.

Despite the physical keyboard, the display screen itself is also still touchscreen based.

The other model, the Z10 is a more conventional single touchscreen model.

When introducing the BlackBerry Z10, Thorsten Heins said, “This is the most beautiful BlackBerry we have ever launched. I can’t wait for you to try it out. We knew a large beautiful display was important. This is the window into the BlackBerry 10 experience.”

OS upgrades include the ability to multitask with up to 8 applications running at once, with four of them able to be displayed working on the screen at the same time in individual small windows.

The BlackBerry Messenger has been upgraded to support video calls, and the sharing of what is being seen on a users phone display.

The keyboard software has also been improved by adding a learning system to pick up the users own typing methods and correct mistakes.

The new phones go on sale in selected global markets.

BlackBerry Q10

BlackBerry Q10

spot_img
spot_img
spot_img

Hot this week

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Stanbic IBTC Bank, LOXEA BYD forge alliance for Electric Vehicle Financing

In a strategic move to advance Nigeria’s shift toward...

CBN, Bank of Angola Sign MoU on Technical Co-operation at IMF/World Bank Meeting

In an effort to enhance bilateral cooperation and technical...

NBS: Nigeria’s Inflation Falls to 18.02% in September, Lowest Level in Three Years

Nigeria’s headline inflation rate fell for the sixth consecutive...

NUPEMCO Marks 2025 CSW with Nationwide Pension Awareness Activities, Huawei-Supported National Essay competition

The Nigerian University Pension Management Company (NUPEMCO) celebrated the...

Topics

NAICOM, Insurance Industry Mourn Buhari

It is with profound sadness that we received the...

Rex Insurance Unveils Digital Platforms to Drive Motor Insurance Business

Rex Insurance Limited has unveiled new digital platforms designed...

The Role of Media Monitoring Services in Governance and its Application 

  By Philip Odiakose The role of media monitoring services in governance...

Sovereign Trust Insurance Felicitates with ISAN on Confab

LR: Segun Bankole, DGM, Corporate Communications & Investor Relations,...

Consolidated Hallmark Insurance Unveils IfYouLoveItInsureIt Media Campaign

  Mr. Eddie Efekoha Group Managing Director/CEO CHI Plc Consolidated Hallmark Insurance (CHI)...

Securing Healthcare Industry: Prevention is Better Than Cure

By Rick Rogers, Area Manager for East and West...

Stanbic IBTC Attracts N413bn Capital into Nigeria

Stanbic IBTC, a member of Standard Bank Group, in...

Ecobank Nigeria Bags 3 Laurels at DBN Awards 2023

Left:  Chief Operating Officer, Development Bank of Nigeria (DBN);...
spot_img

Related Articles

Popular Categories

spot_imgspot_img