Sunday, August 24, 2025
27.2 C
Lagos

Africa, Middle East Tablet Market Declines 8.8%

The Middle East and Africa (MEA) tablet market declined 8.8% year on year in the final quarter of 2015 to total 4.05 million units, according to the latest figures announced today by International Data Corporation (IDC).

The global IT research and consulting services firm’s ‘Middle East and Africa Quarterly Tablet Tracker’ shows that for 2015 as a whole, tablet shipments in MEA declined 3.1% year on year to total 16.2 million units, worldwide tablet market which has declined by 9.9%.

“The largest vendors are feeling the pinch of saturation in many countries across the Middle East, and low consumer confidence in oil-dependent economies is driving down demand,” says Nakul Dogra, a Senior Research Analyst for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey.

“In addition, the bigger screen sizes of today’s smartphones continue to cannibalize spending on traditional slate tablets.”

The growth of detachable tablets is one of the bright spots in the MEA tablet market, with shipments of such devices growing 95.4% year on year in 2015 and IDC forecasting a compound annual growth rate (CAGR) of 30.3% through 2020. The growth of detachables will further drive the growth of the Windows operating system at the expense of Android and iOS.

“Detachables primarily run on Windows, and end users are increasingly looking at these devices as an alternative for traditional notebooks,” says Fouad Rafiq Charakla, Senior Programme Manager for personal computing, systems, and infrastructure solutions at IDC Middle East, Africa, and Turkey.

“Adoption rates are currently still low, but demand for detachable tablets is going to increase exponentially over the coming years from enterprises and consumers alike.”

“Much of the demand for bigger vendors like Samsung and Lenovo stems from their entry-level models,” says Dogra.

“But there is growing competition in this segment of the market from smaller vendors that are happy to operate at much lower margins. This is forcing the bigger vendors to cut their prices in order to remain competitive, which is eroding their margins and pushing the market’s average selling price down even further.”

In terms of vendor rankings, Samsung – which has the broadest tablet portfolio – continued to lead the MEA tablet market in Q4 2015 with 21.4% share, a year-on-year decline of 0.1%. Despite suffering a 22.1% year-on-year decline in shipments, Apple overtook Lenovo to take second place with 11.2% share.

The iPad Pro, which was slated to boost Apple’s share of the MEA tablet market, received a meek response in the region. Lenovo saw its share fall from 13.0% in Q3 2015 to 9.9% in Q4 2015 to rank third in the MEA tablet market. The vendor experienced major declines in some of its key markets including Saudi Arabia, Turkey, and the ‘Rest of Middle East’ sub-region.

IDC has revised its forecast for the 2016 MEA tablet market downwards and now expects a total of 16.52 million units to be shipped for the year, representing a year-on-year growth of 2.0%.

“Consumer sentiment is expected to remain low, particularly in oil analysis of key market developments, covering vendors, operating systems, screen sizes, user segments and distribution channels, quarterly market share data, and a comprehensive 5–8 quarter and five-year forecast.-dependent economies,” says Charakla.

“Africa is expected to grow faster when compared to the Middle East, due to the current lower tablet penetration rates in Africa leaving more room for growth.”

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.

Founded in 1964, IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.

IDC in the Middle East, Africa, Turkey
For the Middle East, Africa, and Turkey region, IDC retains a co-ordinated network of offices in Riyadh, Casablanca, Nairobi, Lagos, Johannesburg, Egypt and Istanbul, with a regional center in Dubai.

Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions.

Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region.

spot_img
spot_img

Hot this week

Celebrating 24 Years of Telecom Transformation in Nigeria

By Elvis Eromosele Twenty-four years ago, Nigeria took a giant...

NIIRA Act: Continental Re ED Technical, Akwiwu, Emphasises Strong Governance in Insurance Firms

L-R: Chairman, Retreat Planning Committee, Oluwamuyiwa Aderibigbe and Executive...

AERMP Holds Mid-Year Conference, Induction 2025 in Lagos

L-R: THE REGISTRAR, JAMES HOPE UNIVERSITY, Dr. UZOR ACHUGAMONU,...

Fidelity Bank Resumes International Transactions on Naira Debit Cards

Tier-one Lender, Fidelity Bank Plc, has announced the resumption...

BudgIT Faults Finance Min, Budget Office over Budget Implementation Reports

BudgIT, a prominent civic-tech organisation promoting transparency and accountability...

Topics

Emirates Skywards Feted at Loyalty Awards 2019

For the second consecutive year, Emirates Skywards, the loyalty...

First Airbus 350-1000 Makes Maiden Flight in France

The first A350-1000 took off on the 24th of...

Microsoft Supports 2019 Candle Career Conference

Microsoft Nigeria has partnered the Candle Career to organise...

Insurers Reap N1bn Tax Refund over 2007 Recapitalisation

Operators in the Nigerian insurance sector have been granted...

Pension Industry Will Invest in Infrastructure, Real Estate to Diversify Investment

As the new Contributory Pension Scheme (CPS) continues to celebrate its runaway successes, Mrs. Chinelo Anohu-Amazu, Director General, National Pension Commission (PenCom) speaks on the challenges of the scheme and the way forward. Review of Pension Industry in 2014 The activities in the Pension Industry were guided by the need to ensure sustainability and safety of pension funds as well as payment of retirement benefits. In the course of the year, and in line with the dynamics of the operating environment, some of the supervisory and regulatory frameworks were modified.

Google Shuts Down Online Insurance Business

It appears Google Compare’s grand experiment in online comparison...

Olashore: Brexit Good for Better Nigerian Education

The Chairman, Board of Governors, Olashore International School, Prince...

Leveraging Technology in the Wake of Coronavirus

While the novel coronavirus brought about physical confinement of...
spot_img

Related Articles

Popular Categories

spot_imgspot_img