P+ Measurement Services, Media Intelligence and Performance Audit reports in the month of July 2021 critically analysed and revealed the Top 5 Nigerian Banks and their advert spend in print media publications.
This analysis revealed that a total of 22 Nigerian banks spent an estimated sum of N298, 048, 272 on print advertisements covering various traditional and soft-sell publications across the country.
The media audit report further showed that Zenith Bank Plc emerged as the top spender with 39% share, with Access Bank Plc ranking 2nd with 24% percentage share.
Completing the top five are Polaris Bank Limited, UBA Group and GTBank with 13%, 12%, and 12% respectively.
