Friday, July 4, 2025
23.4 C
Lagos

Unilever Unveiled as Official Sponsor of 2023 TotalEnergies CAF Africa Cup of Nations

In a game-changing partnership, Unilever Personal Care brands Rexona, Axe and Dove have been announced as the official sponsors of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and TotalEnergies CAF Women’s Africa Cup of Nations Morocco 2024.

The partnership with CAF was spearheaded by Unilever International, Unilever’s Global Business Unit and Unilever’s Personal Care Business Group.

This association makes Unilever the exclusive Personal Care Consumer Goods partner for the two tournaments, with the company working closely with CAF on a range of football initiatives across a selection of African countries over the duration of the agreement.

The TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 will kick off on January 13 and is expected to be watched by over 800 million people worldwide, tuning in to catch the unique flavour of Africa’s biggest footballing celebration.

The TotalEnergies Women’s Africa Cup of Nations 2024, meanwhile, is set to take place in the summer of 2024 in Morocco, with the dates still to be announced.

By sponsoring the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, Unilever is building on its rich history as a major partner of football events and competitions in Africa and Worldwide.

Mr. Assem Puri, Executive Vice President, Unilever International said: “We are thrilled to partner with CAF and engage a large, diverse audience through our Personal Care brands. Through this partnership, we are also excited to connect with the future generation of football athletes across the African continent and help them grow.”

Dr. Patrice Motsepe, CAF President said: “This major new partnership with Unilever represents a huge step towards achieving our objective of making CAF competitions, and African football, globally competitive and appealing to fans and viewers across Africa and around the world. We are delighted to welcome Unilever as the latest Official Sponsor of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and the TotalEnergies CAF Women’s Africa Cup of Nations Morocco 2024, as well as with the numerous sponsors that we have been announcing over recent months. We look forward to welcoming the eyes of the world to our continent for a huge year of African football in 2024.”

Until the 11th of February, Unilever deodorant brands Rexona, Axe and Dove will also come with scratch coupons where up to 3000 consumers can win an all-expense paid trip to watch the games (T&Cs apply and participating countries are Nigeria, Ghana, Egypt, Morocco, Côte d’Ivoire, Cameroon, Senegal, Kenya, Angola, Burkina Faso and Mali).

spot_img
spot_img
spot_img

Hot this week

NAICOM Hands over New Licences to SanlamAllianz Life, General Insurance

The National Insurance Commission (NAICOM) today handed over new...

Access Bank Highlights Leadership at Climate Governance Initiative Launch

Access Bank Plc has once again demonstrated its leadership...

Fidelity Bank Extends Relief Efforts to Eti-Osa Community with Food Bank Initiative

Henry Asiegbu, Divisional Head, Operations, Fidelity Bank Plc (Left);...

Stanbic IBTC Bank Wins GTR Award for Best Trade Finance Bank in West Africa

Stanbic IBTC Bank has been honoured with the Best...

Topics

Guinea Insurance Reports N1bn Premium Income in 2017

Shareholders of Guinea Insurance PLC on Thursday, July 12,...

Afreximbank Unveils $3bn Facility to Cushion Impact of COVID-19

    Prof. Benedict Oramah President of Afreximbank The African Export-Import Bank (Afreximbank)...

Sovereign Trust Insurance Holds 2025 Budget & Strategy Session in Lagos

L-R: Lead Consultant, Quick Projects, Dr. Victor Dike, Kayode...

US Approves Airbus, Boeing Aircraft Export to Iran

The US Treasury Department’s Office of Foreign Asset Control...

Royal Exchange Targets Agric Insurance to Support Growth

Royal Exchange Plc is set to unlock new growth...

Global Communicators Set for 2018 WCF Forum in Geneva

Communications experts, top managers, and local market leaders, amongst...

Win it Like Buhari: 5 Start-up Lessons to Take Away from Nigerian Elections

March 28 was a historic date in Nigeria's history as it marked the first time the opposition defeated the ruling party in democratic elections in Africa's most populous country and biggest economy. Muhammadu Buhari, a former military leader who had ruled Nigeria for a 20-month period in the early 1980s, campaigned as a born-again democrat and saw the tide of public opinion turn in his favor. Here, CNN's African Start-Up examines Buhari's campaign strategy and reveals the key business lessons entrepreneurs can adapt for startup success.

Stanbic IBTC, LBS Partnership Trains 3,500 Entrepreneurs

As part of its commitment to help stimulate and...
spot_img

Related Articles

Popular Categories

spot_imgspot_img