General Expectation(s) of the Economy in 2017
– Stay consistent in the fight against corruption. Corruption has water in the basket effect on the economy and society at large.
There are hints and speculations that the anti-corruption agencies themselves are getting corrupt themselves. The Buhari administration must address this urgently as perception is reality.
– Secondly, the Government must create a more enabling environment for investors both from within and abroad. Capital does not discriminate and goes to where it will get the greatest returns and protection. Attracting investors and encouraging local manufacturers must be more intentional and go beyond lip service.
The PR & Marketing Market
The PR and advertising market in reflection of the overall socio-economic state will remain challenging in 2017.
Growth will come from clear innovation, strategic thinking and relentless commitment to delivering world class service and value.
Cream always rises to the top in any situation.
Peter Drucker’s famous challenge to “innovate or die”, will be a valuable reminder to the PR & Advertising industry in 2017 and beyond.
By Dr. Phil Osagie
Global Lead Strategist
JSP Communications Limited
