Monday, December 9, 2024
26.4 C
Lagos

Sterling, Aké Festival, Transform Lagos into Dazzling Fusion of Culture, Art, Magic

L-R Mazeedah Olutosin, Submissions Editor at Ouida Books; Maurice Igugu, Chief Marketing Officer at Sterling Bank; Lola Shoneyin, Founder, Book Buzz Foundation and Director, Aké Arts and Book Festival; Tobechukwu Anyachebelu, Administrative Manager at Book Buzz Foundation; Anjola Ayodeji, Bookstore Officer at Ouida Books during the opening of Ake Arts & Books Festival held in Lagos on Thursday.

The Aké Arts and Books Festival has kicked off with a bang, bringing together literature lovers, artists, and creatives from across Africa and beyond.

At the heart of this vibrant celebration is Sterling Bank, which has served as a dedicated headline sponsor for eight consecutive years, playing a key role in elevating Africa’s creativity and culture to global prominence.

Opening the festival, Lola Shoneyin, the dynamic and visionary director of Aké, captivated the audience with her reflections on the theme, “Finding Freedom.” Shoneyin addressed pressing global issues with a sense of urgency and candor.

“I’ve seen too many structures fail us—systems that were supposed to keep us curious and informed have crumbled, leaving people dehumanised and hopeless,” Shoneyin said. “But here, at Aké Festival, we don’t shy away from those hard truths. We embrace them, knowing our stories hold the power to heal, to inspire, and yes, to set us free.”

Her words resonated deeply with the crowd. “Freedom may feel harder to grasp these days, but through creativity—through art, literature, and music—we can spark hope and reimagine what’s possible,” she added, drawing a wave of applause that set the tone for an event brimming with promise and inspiration.

The festival buzzes with activity, offering a diverse lineup that includes book chats, panel discussions, poetry, music, and film screenings. Each event is thoughtfully designed to provoke reflection and foster connection, creating a space where attendees can celebrate the richness of Africa’s storytelling.

In a recent press briefing, Sterling Bank’s Chief Marketing Officer, Maurice Igugu, spoke about why the bank remains deeply involved with Aké. “Platforms like Aké are essential for fostering creativity and preserving culture,” Igugu explained. “It’s more than just an event—it’s a celebration of who we are and what makes us unique. It showcases the richness of African heritage and amplifies our voices on a global stage.”

He also emphasised Sterling’s role in supporting the arts. “When we invest in initiatives like Aké, we’re not just funding a festival; we’re supporting a movement that nurtures creativity and encourages intellectual and cultural growth,” Igugu said.

Sterling’s contributions have ensured that Aké remains a space where ideas thrive, and stories travel far beyond Africa’s borders. While Shoneyin’s leadership has shaped the festival’s soul, Sterling’s support has provided the foundation for it to flourish.

As the festival unfolds, its vibrant energy is a testament to the power of collaboration between visionaries like Shoneyin and supporters like Sterling Bank. Together, they are showcasing Africa’s creativity and paving the way for its future.

 

spot_img
spot_img
spot_img

Hot this week

Stanbic IBTC Bank Nigeria PMI: Inflationary Pressures Remain Elevated in November

Rates of inflation in the Nigerian private sector remained...

Stanbic IBTC Pension Managers’ FUZE 3.0 Festival: Set to Light up Lagos on Dec 21

In a spectacular celebration of Nigerian creativity and innovation,...

Media is Key Partner in Growth of Capital Market in Nigeria

Welcome Address by the Chairman of 2024 CAMCAN Workshop,...

PNC 2024 Ends as NCDMB Commits to Deeper Community, Industry Engagements

The Executive Secretary, Nigerian Content Development and Monitoring Board...

NAICOM, CIIN Partner on Key Market Initiatives

The Commissioner for Insurance (CFI) hosted the Council of...

Topics

RedStar Express AGM for August 18

The 23rd Annual General Meeting of RedStar Express...

Insurance Sector 2021: N2tr Total Assets, N630bn Premium Income, N238bn Claims

The National Insurance Commission (NAICOM) says the total assets...

Coscharis, Ford Unveil Sponsorship for Season 5 of The Next Titan

(L-R) Mr. Abiona Babarinde, General Manager Marketing and Communications...

Insurers Expect N20bn Claims on 2020 EndSARS Protest

Ganiyu Musa Chairman Nigerian Insurers Association (NIA) Operators in the Nigerian insurance...

Fidelity Bank Rating Downgraded by Moody’s over Liquidity Squeeze

The credit rating of Fidelity Bank Plc has been...

Real Madrid tops Football Rich List for 10th Straight Year

Story highlights • Real Madrid tops Deloitte’s annual Money League for the club with the highest revenue • Manchester United surpasses Barcelona and Bayern Munich to move into second spot • List is dominated by English football with all 20 Premier League clubs in the world’s top 40. Can anybody stop Real Madrid, on the football pitch and off it? For the 10th year running, European champion, Real Madrid is the world’s richest club in the annual Football Money League published by accountants Deloitte, with a revenue of $639 million.

2023 World Environment Day: Polaris Bank Restates Commitment to Environmental Sustainability in Nigeria

Polaris Bank, Nigeria's leading digital financial institution, has restated...

Emirates Opens New Lounge for Children

Young travellers flying Emirates as unaccompanied minors can now...
spot_img

Related Articles

Popular Categories

spot_imgspot_img