Monday, October 20, 2025
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SMILE Targets Innovation, Service Excellence to Drive Growth

Smile Communications Nigeria Limited has reaffirmed its unflinching commitment to innovation, value creation and service excellence.

In line with its service orientation and innovative streak, the company has launched a new SIM proposition on the 0702SMIlLE 4G LTE range as well as unveiled its first Brand Ambassador Steve Onu popularly known as Yaw.

Speaking at the event, the Chairman of Smile Nigeria, Dr. Ernest Azudialu-Obiejesi, stated that Smile Communications is Nigeria’s leading telecommunications network and service provider that is dedicated to providing high-quality, reliable, superfast Broadband access, voice and SMS using the 4G LTE technology.  He observed that Smile Nigeria has gone ahead to distinguish itself through innovation, value-creation and service excellence.

Staking Smile’s claim to innovative practices and pioneering efforts in 4G LTE, Azudialu-Obiejesi remarked that Smile, which was the first to introduce 4G LTE technology in Nigeria, came to redefine service quality and standard in the Nigerian telecommunication sector.

“Our goal was to make Nigerians get and gain more from telecommunication services.  This inspired our deployment of the 4G LTE, which revolutionised the way Nigerians access the internet and communicate with families and friends, home and abroad.”

Azudialu-Obiejesi stated that in just three years of operation, the company has acquired a reputation as an innovative organization, and one devoted to greater appreciation of its customers ‘pain points’.  He enthused that insights gained from positive institutional orientation have helped in scaling up the company’s innovation and creativity.

For instance, Smile Communications Limited provided a reliable connection for web surfing, online movie and music downloads, HD Video streaming and super clear voice calls at the lowest call rate across all networks, which hitherto was a challenge.

As a customer-focused company, Azudialu-Obiejesi said that the company is always desirous to offer the best service at the most appropriate price. Smile Communications is the only telecommunications service provider in Nigeria that offers voice calls and SMS from one data plan.  Our call rate is as low as 8kobo per second, on the SmileVoice only plan and lowest call rate when our customers make calls home from anywhere in the world. These propositions further reaffirm our status as a customer-centric organisation”, he noted.

To make the benefits of Smile’s industry-defining service reach a broader segment of the Nigerian population, Azudialu-Obiejesi disclosed that the company has commenced an aggressive network expansion drive which will see it cover all cities in a very short period thereby ensuring that more Nigerians will have access to Smile’s superfast and super reliable 4th Generation Long-Term Evolution (4G LTE) Broadband services.

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