Saturday, August 2, 2025
24.1 C
Lagos

Heirs Insurance Group Releases Thrilling Web Drama “The Underwriters” for the Holidays

Heirs Insurance Group, Nigeria’s fastest-growing insurance group, has released its new web drama titled “The Underwriters” on its YouTube channel—the first insurance-themed web series in Africa.

Unveiled in time for the holidays, the web series is part of the Group’s “Unwrapping Smiles” campaign aimed at elevating the holiday experience for many. In addition, the project aligns with the Group’s goal of demystifying and simplifying insurance.

A unique slant for a web series, “The Underwriters” challenges common misconceptions about insurance while driving insurance literacy. Set in an urban corporate environment, the film tells the story of a couple fighting to keep their relationship relevant while handling cases in an insurance company.

This initiative marks a significant stride in both African entertainment and the insurance sector, shedding light on the pivotal role insurance plays in safeguarding human lives. The series explores relatable cases in each episode, promising a balance of entertainment and education.

This project, the first of its kind across Africa, stands as a testament to Heirs Insurance Group’s unwavering dedication to transforming the insurance landscape through literacy, advocacy, and innovation.

Ifesinachi Okpagu, Chief Marketing Officer, Heirs Insurance Group, expressed, “We have always known that insurance acceptability requires a different approach. We need bold initiatives such as “The Underwriters” film series, which can pass across the urgent and bold message that everyone needs insurance. At Heirs Insurance Group, we will continue to keep our promise to make insurance simple, and we hope that this project will not only engage a wide audience but empower people to succeed.”

Episodes of “The Underwriters” web-series will be released weekly on the group’s YouTube channel, Heirs Insurance TV.

Heirs Insurance Group is the insurance subsidiary of Heirs Holdings, the leading pan-African investment company, with investments across 24 countries and four continents. With a rapidly expanding retail footprint and an omnichannel digital presence, Heirs Insurance Group serves both corporate and individual customers across Nigeria.

 

 

spot_img
spot_img

Hot this week

SEC: Why We Granted “No Objection” to First Holdco Transaction

The Securities and Exchange Commission (SEC) Nigeria wishes to...

Capital Market to Unlock $500bn Assets via Commodities Exchanges, Warehouses

The Director General, Securities and Exchange Commission (SEC), Dr....

SEC Disowns AGM of Tourist Company of Nigeria, Reaffirms Regulatory Oversight

The Securities and Exchange Commission (SEC) has disowned the...

NCDMB Leads Push for Homegrown Talents at Chevron-funded HCD Graduation

The Nigerian Content Development and Monitoring Board has reaffirmed...

Linkage Assurance Reports 50% Revenue Growth in 2024

L-R: Funkazi Koroye-Crooks, Non-Executive Director; Moses Omoregbe, Company Secretary;...

Topics

Lenovo Begins Manufacture of Smartphones in India

Lenovo has announced that it will start the local manufacturing of smartphones in Sriperambudur, Chennai. For the current financial year, Lenovo and Motorola will generate a capacity of six million units.

Business, Risk Leaders to Meet in Lagos Oct 2O

Leading risk management and insurance players, including key regional...

INEC Publishes Notice of Anambra State Governorship Election Nov 6

The Independent National Electoral Commission (INEC) held its regular...

Royal Exchange to Celebrate 100th Anniversary, Restructure to Lead Market

L-R: Mr. Wale Banmore,  MD, Royal Exchange Prudential Life; Alhaji Auwalu...

Nigeria Ranks 90 on Budget Transparency Index

BudgIT expresses dismay at Nigeria’s current position on fiscal...

Enhancing the VIP experience at sporting events

Elementum nulla turpis cursus. Integer liberos kusto euismod aene pretium faucibus ...

No Increase in PMS Prices, NNPC Assures Nigerians

  The Nigerian National Petroleum Company (NNPC) Limited assures the public...
spot_img

Related Articles

Popular Categories

spot_imgspot_img