As part of its efforts to reduce road crash incidences during the yuletide season, the Federal Road Safety Corp, Celebrity Special Marshals, Unit 2, Lagos has flagged off its end of year campaign across Lagos.
According to the Coordinator, Dr. Gbenga Ajibua, the idea is to bring road safety to the awareness of road users during this yuletide season, as the season is characterised with increase in vehicular movement, with its attendant effects.
Tagged “Zero Tolerance Campaign”, the creatively crafted public enlightenment series which will be deployed via outdoor and social media, is expected to counter the anticipated increase in the rate of road traffic crashes, usually experienced during this period, which is occasioned by high increase in economic activities, with its corresponding high volume of traffic
In the same vein, the Secretary, Celebrity Special Marshal, Unit 2, Lagos, Mr. Kayode Yeku said the aim of the campaign is to educate the motoring public (drivers and passengers alike) on the hidden dangers on our roads during this period and how to avert them. According to him, the target shall be to reduce the rate of crashes on our roads to the barest minimum.
Ajibua stated further that this year’s campaign shall be focusing on addressing crash -causing offences /violations such as: speed limit violations, use of phone while driving, dangerous driving, driving under the influence of alcohol, over-loading and use of seatbelt among others.
He noted that the Celebrity Special Marchal Unit 2 has enjoyed the support of the Advertising Regulatory Council of Nigeria, ARCON, the Lagos State Advertisement and Signage Agency, LASAA, Flour Mills of Nigeria, Silvercorp Media Limited, Winstarbel Communications Limited and Karae Homes among others in birthing the campaign and nurturing same to fruition.
He therefore charged the motoring public to maintain zero tolerance for acts that could cause road crashes during this yuletide season.
