Business Journal

Insurance

Embracing Insurance Ecosystems: Key to Thriving in Today’s Evolving Market

 

By Emeka Akwiwu

Executive Director

Continental Reinsurance Plc

At the recent 5th Sharm Rendezvous in Egypt, Mr. Emeka Akwiwu, Executive Director – Technical Operations, Continental Reinsurance Plc shed light on the significance of the Insurance Ecosystem and its role in adapting to today’s changing market dynamics.

In a world where collaboration is king, the Insurance Ecosystem is emerging as a game-changer. This innovative concept involves a network of players, both within and outside the insurance industry, working together to craft ground-breaking solutions for both retail and institutional customers. The goal? A seamless, user-friendly experience that transcends traditional boundaries.

For insurers looking to stay relevant and meet the ever-evolving demands of their customers, developing ecosystem strategies is the name of the game.

Notable success stories include South Africa’s Discovery, which partnered with a variety of entities to create solutions in mobility, health, education, and real estate. Meanwhile, Sanlam’s investment in a digital ecosystem has allowed them to offer a broad spectrum of financial services beyond the confines of traditional insurance.

In this rapidly changing landscape, digital transformation is not just a buzzword; it’s a necessity. Insurers must adapt by developing digital platforms and services to effectively participate in these ecosystems.

With ecosystems projected to encompass 30% of the global economy by 2025, the opportunity for insurers is nothing short of substantial.

Africa’s insurance companies have a golden opportunity to diversify their product offerings across various ecosystem spheres, including mobility, health, social, education, and recreation.

However, they must confront challenges related to capability, culture, technology, and resources to optimise their participation in this exciting shift.

In conclusion, the key to thriving in today’s insurance landscape lies in embracing the Insurance Ecosystem and conquering challenges through digital transformation.

Collaboration and innovation within these ecosystems will not only position insurers as valuable contributors but also offer customers a more integrated and seamless experience.

The future of insurance is indeed evolving, and those who adapt are poised to thrive.

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