Friday, July 4, 2025
23.4 C
Lagos

Dettol Unveils Handwashing “Letter for Life” Campaign

According to the World Health Organization, Diarrhoea disease is the second leading cause of death in children under five years old, and is responsible for killing around  525,000 children every year.

These deaths can be prevented through the simple act of handwashing with soap which can break the chain of infection.

Dettol, one of Nigeria’s leading brands, led the 2017 Global Handwashing Day celebrations by launching a nationwide campaign themed “Letter for Life”.

The campaign was a unique way to get children interested in washing their hands, as well as also get them to spread the message of handwashing, from one child to another. To do this, the Dettol team went around to various primary schools in Nigeria through its annual School Hygiene Program, taught them proper hand washing habits, and in turn the children wrote hygiene letters. These Letters along with a free bar of Dettol soap were distributed to children who do not have access to soap.

To mark the 2017 Global Handwashing Day, Dettol organised an event at the Morroco Military Primary School Yaba in Lagos state, where they donated 12 hand washing sites to help inculcate proper handwashing habits to the school children. At the event, over 700 school children were taught about proper hand hygiene in a fun and engaging way through an entertaining Dance Drama and the handwashing song

Speaking at the event, the Managing Director, West Africa, Rahul Murgai stated that “at RB ( Reckitt Benckiser) , our global vision is to provide the world with innovative solutions and products for healthier lives and happier homes.

Dettol has been the trusted champion for good health and hygiene for over 50 years in Nigeria, and we believe that it’s important to inculcate good habits such as proper handwashing at an early age. A simple act of washing your hands with soap can prevent illness and arrest diarrhoea related deaths, which is why we are donating these 12 handwashing sites to the children of this school.

Over the past 7 years, we have provided over 32 handwashing sites and have educated over 7 million children, parents and teachers, about the importance of hand washing through our School Hygiene Program, which is a mass consumer education program to educate about proper handwashing habits.

Speaking further at the event, Marketing Director, RB West Africa, Aliza Leferink, went on to add; “The Dettol brand has been at the forefront of providing health and hygiene messages via its products and initiatives in Nigeria. Our theme for the 2017 Global handwashing day is “A Letter for Life”.

With this theme, we wanted a unique way to get children interested in washing their hands, as well as also get them to spread the message of handwashing, from one child to another. With these activities, we are creating awareness about the seriousness of the cause and also educating people on how they can prevent these deaths by the simple act of handwashing.

Dettol works closely with the Ministry of Health, Save the Children International and the Nigerian Medical Association on social programs to create scaled awareness to reduce Diarrhoea related deaths.”

Present at the event were dignitaries that graced the occasion that included the Chief of Party, Stop Diarrhoea Initiative, Save the Children International; Mr. David Atamewalen, Director of Disease Control, Lagos State Ministry of Health; Dr. Erinosho Ashimiu Eniola, ably represented, Chairman Lagos State Universal Basic Education Board (SUBEB); Mr. Ganiyu Sopeyin ably represented by Mrs. Y.M. Makinwa, President, Women Arise Initiative; Dr Joel Okei-Odumakin, Chairman, Yaba Local Council Devt Area; Hon. Omiyale Adejare, ably represented, Star actress on Nnenna & Friends; Mrs Yinka Olukunga, Brig. Gen. M.A.E. Okeji, ably represented by Col. O.O. Oladiran, Education Secretary, Lagos Mainland Education Authority (ILGEA); Mr Tijani Tajudeen, amongst others.

RB* is the world’s leading consumer health and hygiene company. Some of its well-known brands include; Dettol, Harpic, Mortein, Durex, Airwick, Strepsils, Gaviscon and Nurofen.

spot_img
spot_img
spot_img

Hot this week

NAICOM Hands over New Licences to SanlamAllianz Life, General Insurance

The National Insurance Commission (NAICOM) today handed over new...

Access Bank Highlights Leadership at Climate Governance Initiative Launch

Access Bank Plc has once again demonstrated its leadership...

Fidelity Bank Extends Relief Efforts to Eti-Osa Community with Food Bank Initiative

Henry Asiegbu, Divisional Head, Operations, Fidelity Bank Plc (Left);...

Stanbic IBTC Bank Wins GTR Award for Best Trade Finance Bank in West Africa

Stanbic IBTC Bank has been honoured with the Best...

Topics

NDIC Management Visits Minister of State, Finance in Abuja

The Management of the NDIC led by the MD/CE...

IATA Holds 72nd AGM in Dublin June 1

The 72nd IATA Annual General Meeting (AGM) and World...

IATA Forecast Reveals Passenger Number of 7.3bn by 2034

The International Air Transport Association (IATA) released its first...

McKinsey: Africa, World’s Next Big Growth Market

A new book by McKinsey confirms that Africa is...

Market Statistics: Thursday, 9th November 2017

  Market Cap (N'bn)                12,823.4 Market...

National Human Development Report 2016: Insecurity Threatens Human Development in Nigeria

“Insecurity remains an ever-present threat to peace and development...

Interswitch, Visa Partner on Digital Payment across Africa

Interswitch Limited, a leading technology-driven company focused on the...

El-Rufai Commends Olam on Agric Investment, Reforms

El-Rufai Commends Olam on Agric Investment, Reform Olam Nigeria,...
spot_img

Related Articles

Popular Categories

spot_imgspot_img