Saturday, August 30, 2025
24 C
Lagos

YouTube Partners 8th All-Africa Music Awards Set for Jan 12

 

Ahead of the highly anticipated 8th edition of the All-Africa Music Awards (AFRIMA) (www.AFRIMA.org) tagged ‘Teranga Edition’ scheduled to hold in Dakar, Senegal on 12-15 January 2023, global entertainment service YouTube, has entered into a partnership with AFRIMA, to help provide artist-focused educational sessions and live streaming support for the awards.
AFRIMA, which is the pinnacle of recognition for African music globally is poised to ensure that the annual 4-day festival is broadcasted to music lovers and stakeholders across the globe.
Importantly, YouTube will be conducting workshop sessions to African creatives at the Africa Music Business Summit (one of the events at 8th AFRIMA) to educate on  visibility across the global creative ecosystem on a digital platform.
The global streaming service will also be partnering with the All Africa Music Awards on a special incubator programme dubbed, AFRIMA Creative Academy, which aims to empower one million Africans (and in diaspora) in the music and creative industry in the next five years.
The YouTube link for live streaming will be available on AFRIMA’s YouTube page @Youtube.com/AFRIMAAWARDS. Subscribe for free to the channel and catch the African Music Business Summit live on Friday Jan 13, 2023, from 9.00am-4.30pm (WAT); while the AFRIMA Music Village will be live later that day from 6.00pm – Till dawn (WAT).Finally, the 8th AFRIMA main awards ceremony will be streamed live from the Red Carpet- 4.30pm (WAT), while the main awards will start at 7.30pm (WAT).
Speaking on the development, the Head, Culture Division at the African Union Commission (AUC), Angela Martins said, “It is important that we spread our efforts to promote inclusivity and ensure that the world can see the impact of AFRIMA at the global centre stage. It is easier for people to now follow up with the award ceremony via their smartphone or other devices. It is also vital we continue to create more education for creators to help them thrive in their crafts, and we are happy to align with YouTube on achieving this shared vision.”
On his part, AFRIMA’s President and Executive Producer, Mr Mike Dada, lauded the streaming service for their support towards the African creative economy.
He said, “We have all seen the rise in circulation of short form audio-visual content on these services and how they have helped to promote African music and creators on a global scale. We believe that sharing knowledge will be a veritable means to expand the revenue funnel for our creators at home and also boost foreign direct investment. In the spirit of uplifting the African creative ecosystem, we are excited to work with a driven and innovative team like YouTube.”
YouTube’s Head of Music Sub-Saharan Africa, Addy Awofisayo said: “YouTube has been consistent in its support for Africa creatives over the years and has played an essential role in the discovery and development of African music & culture and exporting it to audiences and listeners worldwide, enabling collaborations both locally and globally.
“We are excited for our partnership with AFRIMA and the African Union to deepen our relationship with the music stakeholders on the continent, provide educational support for African creatives, and to help music fans be a part of some of the most iconic music moments  as they unfold live on YouTube, wherever they are around the globe.”
As the whole world gears towards the 8th edition of the All Africa Music Awards, AFRIMA, which will be held from January 12 to 15, 2023, African music lovers are encouraged to keep voting intensively for their desired winners, using the voting portal live at www.AFRIMA.org and take part in the events on social media platforms (IG/TikTok – @ afrima.official ; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). The voting process that determines winners at AFRIMA is audited by a globally renowned auditing firm, Pricewaterhousecoopers (PWC).
As announced at the conference, the delegates are expected to arrive on January 11,2023. The AFRIMA ceremony is scheduled to kick-start fully on Thursday January 12, 2023, with a Host Country Tour, School visit and gift presentation (as part of AFRIMA’s Corporate Social Responsibility), as well as a Welcome Soiree in the evening, in Dakar.
The 4-day event continues on Friday January 13, 2023, with the Africa Music Business Summit (AMBS) at the Grand Theatre, in Dakar. The AMBS is Africa’s largest gathering of creative professionals in the music industry and it features workshops and panel discussions on issues and opportunities within the African music industry.
The 8th AFRIMA will continue with high momentum at the  AFRIMA Music Village at the Grand Theatre, which will be a free-to-enter concert featuring live performances from the biggest music stars across the continent.
On the eve of the awards ceremony, on Saturday January 14, 2023, the events will begin with Main rehearsals, Media engagements and a Courtesy Visit to the President of Senegal. There will also be a live recording booth at the venue for musicians across all five regions of the continent, and in the diaspora, to explore for collaborative recordings.  The day’s activities will climax with a Nominees exclusive party.
Finally, the 8th AFRIMA will wrap up on Sunday January 15, 2023, at the 15-000 capacity Dakar Arena, in Dakar, with the live Awards ceremony broadcast by 104 TV Stations to over 84 countries around the world.
In partnership with the African Union Commission, AFRIMA is the pinnacle of African music globally.

 

 

 

spot_img
spot_img

Hot this week

Inspenonline Unveils Think-tank on NIIRA, Insurance Sector Recapitalisation

As the insurance sector witnesses a new dawn with...

SanlamAllianz, Cornerstone, emPLE, Enterprise Life, Leadway, Lasaco Throw Weight Behind IMT 4.0

The fourth edition of Insurance Meets Tech (IMT 4.0)...

NCDMB, Coppercrux Engage South-South Youths on CNG Technologies, Opportunities in Value Chains

The Nigerian Content Development and Monitoring Board (NCDMB), in...

Fidelity Bank Champions Africa’s Export Growth at FNITCC Atlanta 2025

Leading financial institution, Fidelity Bank Plc has announced plans...

NAICOM, CAC Partner for 12- Month Recapitalisation Timeline

The Management of the National Insurance Commission (NAICOM) paid...

Topics

Leveraging Technology in the Wake of Coronavirus

While the novel coronavirus brought about physical confinement of...

Apple Takes a News Bite: Blue Ocean Strategy in Action or Red Ocean in Motion?

By Dr. Phil Osagie Global Lead Strategist Jsp Communications Apple launches news...

ADB Bags 2016 Organisation of the Year Award

The African Development Bank Group was named the African...

Unity Bank, CashToken Rewards Promo Produces New Millionaire

  From left: Chioma Umeh, Unity Bank Branch Manager, Aba...

‘AMCON Amendment Bill on Debt Recovery Ready Soon’

R-L:Chairman of House of Representatives Committee on Banking and...

Africa, ME, Turkey ICT Spend Forecast at $243bn in 2017

ICT spending in the Middle East, Turkey, and Africa...

IATA to Africa: Adopt Global Carbon Emissions Standard

The International Air Transport Association (IATA) is urging African...

Abbey Mortgage Bank Unveils Mobile Banking App

L-R: Executive Director, Treasury & Operations, Oladipupo Adeoye; General...
spot_img

Related Articles

Popular Categories

spot_imgspot_img