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WORKSHOP: Digital Marketing for Insurance Business Growth

As the world is gone digital in the market place, the Internet has dramatically transformed the behavior of financial services consumers.

The need for every insurance company in Nigeria to make core transformations in marketing strategy and operations to power growth through digital advantage can no longer be over-emphasised.

Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Digital marketing enables an insurance business to increase their customer base, promote reliability, efficiency and value.

With an integrated digital marketing and services delivery strategy, the insuring public could easily buy and pay for insurance products from any part of the country and beyond.

This program is designed for insurers and brokers, so that marketing staff learn and take advantage of digital skills and tools to promote their business.

The learning will empower insurance operators to be able to increase awareness on the benefits of insurance by making their products more accessible to the insuring public through the various digital channels.

This strategy will result in sales and revenue growth, increased insurance penetration and improved insurance GDP contribution to the national economy. The workshop is focused on what is very essential for insurers and brokers and their business.

In two full day intensive hands-on practical oriented digital marketing class, you and your team can learn what is most critical for your business in today’s digital economy.

At the end of this course, participants will be able to:
· Explain what digital marketing is and how to work with it.
· Understand the importance of digital marketing in the insurance marketing mix.
· Become an digital marketing specialist with great ability to market insurance through the internet
· Apply digital marketing in life and non-life insurance product sales
· Exhibit competence and self-confidence in internet-based insurance product distribution
· Add measurable value to the company’s product distribution functions
· Apply digital marketing skills on the job to increase sales turnover, achieve efficiency, effectiveness and profit targets for the organisation.

· Sales Managers and Officers
· Marketing Managers and Officers
· Heads of Business Development,
· Heads of Product Development
· Heads of Research and Development
· Unit Heads and Officers in Technical Division

DAY 1:
Morning Session: 09.00 – 12.30
1. Overview of Digital Marketing for Insurance Business
2. Developing Your Company’s Effective Digital Marketing Strategy Plan
Tea Break: 10.30 – 10.15
3. Email Marketing: Fundamentals, Database, Design and Implementation
4. Mobile Marketing Fundamentals
Lunch Time: 12.30 – 13.00
Afternoon Session: 13.00 – 17.00
5. Social Media Marketing (Facebook, Twitter and LinkedIN)
6. Online Advertising (Google & Yahoo and Digital Ad Planet)
7. Website Optimization for Performance (SEO & Web Analytic)

DAY 2:
Morning Session: 09.00 – 12.30
1. Harnessing digital marketing to transform insurance business effectiveness
2. Social Insurance and Social Media Marketing of Insurance Benefits
Tea Break: 10.30 – 10.15
3. The Multi-channel Imperative for Life, Property and Casualty Insurers in Personal Lines
4. Email Marketing using Constant Contact, MailChimp, MadMimi, GetResponse, EmailBrain etc
Lunch Time: 12.30 – 13.00
Afternoon Session: 13.00 – 17.00
5. Marketing Insurance Products with Facebook, LinkedIn, Twitter, Email Marketing, App Development and Brokery, Mobile Marketing ( Bulk SMS, Short Code, Voice Messaging), Pinterest, Vine, Instagram, Google+, Tumblr, Marketing Funnel, Building Landing pages, YouTube, Hootsuite and Sprout Social, Digital Advertising, SEO/SEM
6. Designing online payment platform for insurance premium collection: ATM Cards, POS, Mobile money etc.
7. Optimizing the customer experience across channels

The workshop is scheduled to take place as follows:
Date: 3rd – 4th May 2016
Venue: NECA House, Central Business District, Alausa Ikeja Lagos.

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