Saturday, May 24, 2025
24.3 C
Lagos

Verve, Adidas Renew Partnership towards Africa’s Biggest Fitness Party, VerveLife 7.0

Verve, Africa’s leading domestic payments card and token brand, has announced a renewed partnership with leading global sportswear brand, adidas, for the seventh (7.0) edition of VerveLife, which has progressively gained acclaim as Africa’s largest and most celebrated fitness festival series. This marks the second time Verve and adidas have entered strategic collaboration, premised on a common goal of transforming fitness and wellness across the continent.

Launched seven (7) years ago, VerveLife has become Verve’s flagship lifestyle initiative, revolutionising fitness and wellness in Nigeria and beyond, while promoting a healthy lifestyle among Verve’s cardholders and fitness enthusiasts.

Attracting over 12,000 participants annually from West and East Africa, the festival has grown into one of the continent’s most significant fitness platforms. It features high-intensity workout sessions, dance routines, and fitness challenges led by expert instructors, culminating in a spectacular after party designed for fitness enthusiasts to unwind following the invigorating wellness sessions.

Cherry Eromosele, Executive Vice President, Marketing and Communications, Interswitch Group, expressed her optimism about the renewed partnership:

“We are thrilled to take VerveLife to new heights this year, building on the success of our previous editions. Our renewed partnership with adidas underscores our unwavering commitment to delivering exceptional experiences that resonate deeply with fitness enthusiasts across Africa.

This collaboration not only enhances the quality of the event but also enriches the overall experience for our participants. With adidas on board, attendees can look forward to an invigorating presence, including exclusive complimentary merchandise and attractive product discounts. We are excited to see our community come together, united by a shared passion for fitness and wellness,” Eromosele said.

Brett Burgess, Commercial Director for Africa at adidas, commenting on the partnership said,

“Our partnership with VerveLife is an amazing opportunity for adidas as a Brand to connect with potential consumers in East and West Africa through this transformative event, bringing likeminded consumers together, working out together while enjoying the experience with a community.

“VerveLife provides a unique platform for us to connect with individuals who are passionate about fitness, and we are eager to bring our expertise and resources to support their journey. This collaboration allows us to contribute to a larger movement that encourages people to live healthier, more active lives, while having fun. We look forward to an inspiring and impactful VerveLife 7.0, where we can help participants achieve their fitness goals and enjoy a vibrant community experience,” Burgess remarked.

This year, the VerveLife fitness train will travel across Nigeria stopping in cities such as Asaba, Enugu, Abuja on August 17, September 14, and October 12, 2024, respectively before returning to Lagos for the highly anticipated grand finale in November.

It will also make a stop at Uganda (Kampala) for the 2nd time and Kenya (Nairobi) for the 3rd time, before culminating in an exciting grand finale for the ultimate fitness extravaganza. The grand finale and after-party will be held on November 2, 2024, at the Landmark Event Center in Victoria Island, Lagos.

As Verve and adidas continue their commitment to championing fitness and wellness across Africa, fitness enthusiasts across Nigeria, Kenya and Uganda can look forward to yet another exciting edition of Africa’s biggest fitness party, VerveLife 7.0.

spot_img
spot_img
spot_img

Hot this week

Jonathan, Attah, Others Win Champions of Nigerian Content Awards 

Champions of Nigerian Content Awards:  Former President, Federal Republic...

Wecass Braun Unveils Integrated Energy Solutions for Nigeria

Mr. André Braun, Co-CEO of Wecass-Braun Integrated Energy Limited...

BudgIT Uncovers N7tn Projects Inserted by NA in 2025 FG Budget

BudgIT, a civic tech organisation promoting transparency and accountability...

Life Insurance Explained: Why Staying the Course Matters More Than Early Withdrawal

In response to recent media inquiries highlighting common misconceptions...

NCC Pays Courtesy Visit to NCA in Ghana

L-R: Executive Vice Chairman/ Chief Executive Officer, Nigerian Communications...

Topics

5G: Mafab, MTN Emerge Winners in Nigeria’s 3.5GHz Spectrum Auction

(L-R): Dr. Abimbola Alale, Managing Director, Nigerian Communications Satellite;...

Africa, Middle/East Tablet Market Declines 12.3% in 1st Qtr

The Middle East and Africa (MEA) tablet market declined...

STI CEO, Soyinka to Nigerians: Cultivate a Culture of Insurance

The Managing Director and Chief Executive Officer of Sovereign...

Quickteller Transport Unveiled to Enrich Travel Booking Experience

In line with its mission to develop technology solutions...

Swiss Re, Zurich Insurance in Talks with Regulator on Coronavirus Impact

    Patrick Winters Switzerland’s top insurance companies are in talks with...

PalmPay Recovers $677m for Customers as Fraud Jumps 277% in Q2

    As electronic payment platforms gain traction, the need for...

NAICOM Orders African Alliance Insurance to Fulfill Obligations or Face Regulatory Action

The National Insurance Commission (NAICOM) has ordered African Alliance...

Inside the Mind of a Cyber Criminal!

  Cyber criminals come in many different flavours, but the...
spot_img

Related Articles

Popular Categories

spot_imgspot_img