Sunday, September 28, 2025
27.2 C
Lagos

TV: Primary Source of Information in Africa

A recent study by the Northwestern University in Qatar has revealed that TV is the most popular news medium in Middle East and North Africa (MENA) region. When asked about how they stay informed about the latest news in Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia and United Arab Emirates, more than 75% of nationals reported watching television each day rather than relying on online sources.
Nicolas Pompigne-Mognard, Founder and CEO of APO Group says:“The study confirms what we’ve been observing for some time, not only in MENA region but also in Sub-Saharan Africa. Disparities in literacy, including digital literacy, and education greatly influence news platforms choices. And despite internet penetration and the rise of social media, it’s also important to take into consideration that there’s still an unequal access to internet technology in both regions. This explains in large part why television still holds a central place in media consumption patterns.”
Whether via broadcast TV or online, news is increasingly being watched as opposed to read, particularly on mobile phones. Northwestern University in Qatar’s fifth annual report states, for example, that 78% of Tunisians watch news videos on their smartphones on daily basis. With already 365 million mobile subscribers across the MENA region (63% of the population) and with the number of smartphone connections set to triple by 2020 in Africa, according to GSMA study, a considerable demand for news video content is expected in upcoming years.
As a result, APO Group strongly believes that it is in the interest of both private and public organizations to undertake a “paradigm shift” in their media communication approach in order to remain relevant to their audiences. To support them throughout this change, the consulting firm will from now on help them transform their press release into a broadcast quality video footage suited for televised news through their new service, Video Newswire®.
Video Newswire® will not only offer organizations a cost-effective solution to generate greater interest among target audiences but also facilitate the use of their content by newscasters who for years have complained that written press releases needed formatting and editing before being able to be used as news content.
“Within a few hours, APO Group can deploy their production team anywhere in Africa, the Middle East or around the world to shoot a news video of an event, an announcement, a product or an offer. We will produce a video perfectly tailored to news producers’ editorial policies and technical criteria so that they can have access to the same quality material they would receive from their own production teams. In addition to producing the video, we will also provide distribution to up to 1,000 news TV channels across Africa, the Middle East and the world”, said Mr. Pompigne-Mognard, Founder and CEO of APO Group.

spot_img
spot_img

Hot this week

AIICO Deepens Bond with Retirees, Holds Annuity Forum in Lagos, PH

Mr. Gbenga Ilori, Head, Retail Business at AIICO, in...

Sovereign Trust Insurance Holds 30th AGM

L-R: Eric Balogun, Independent Director, Emi Faloughi, Director, Kayode Adigun,...

Unity Bank Shareholders Approve Merger with Providus Bank

  EGM: From left: Mr. Usman Abdulkadir, Executive Director, Risk...

NNPCL: Ogoni Re-entry is a Beacon of Reconciliation through Collaboration

The re-entry into Ogoniland marks a historic turning point...

NLNG, NCDMB Celebrate 122 Graduates of Train 7 HCD Training Program

NLNG in collaboration with the Nigerian Content Development and...

Topics

Fidelity Bank to Hold 3rd Edition of FITCC in Atlanta, USA Sept 2025

Leading African financial institution, Fidelity Bank Plc, is set...

BPE Pays N1bn to 408 PHCN Staff, Retirees

The 408 active staff and retirees/ Next-of Kins (NOKs) of...

World Economic Forum Cancels Singapore Meeting, Proposes 2022

The much anticipated Special Annual Meeting by the World...

Adeosun: DBN Will Catalyse Growth of SMEs in Nigeria

The Minister of Finance, Mrs. Kemi Adeosun has stated...

CTO calls for specific goals and targets for ICTs in post-2015 development agenda

Venue: LONDON, Time: 20 OCTOBER 2014 Following consultations with its...

NCDMB Chief: Local Content is Africa’s Route to Economic Development

  African nations seeking to achieve economic prosperity must develop local capabilities to process, utilise, and...

IATA: Time to Prepare for COVID-19 Vaccine Air Transport is Now

The International Air Transport Association (IATA) urged governments to...

NCDMB, NLNG Commission Galvanising Plant for Train 7 Project, Reaffirm Commitment to Nigerian Content

    LR: General Manager, External Relations and Sustainable Development, Nigeria...
spot_img

Related Articles

Popular Categories

spot_imgspot_img