(L-R) Emeka Awagu, Head, Digital Commerce, Quickteller; Adedeji Layade, Product Marketing Manager, Quickteller Services; Olawande Oyewole, Assistant Brand Director, DDB and Afeye Momoh, Digital Marketing Officer, Interswitch at the reveal of the new Quickteller TVC at the Interswitch Head Office in Lagos.
When you think or dream of a broad spectrum of consumer services via one-stop digital payment platform, think of Quickteller!
In a period of few years, Quickteller has quietly revolutionised the cashless payment system in Nigeria- giving a wide variety of demographic customers the power to access services such as bills payment, funds transfer and airtime recharge without the use of cash.
In essence, the digital payment platform has empowered many Nigerians with the tool to become part of the digital age without stepping out of their homes or offices.
When the Central Bank of Nigeria (CBN) launched the cashless policy in January 2012 in Lagos, one of the key objectives was to reduce the use of cash in daily transactions and to encourage Nigerians to take advantage of digital payment options for convenience and reduction in cash-related crimes.
The CBN also followed it up with the National Financial Inclusion Strategy on October 23, 2012 to increase access to digital payment services from 21.6 percent in 2010 to 70 percent in 2020.
Today, Quickteller embodies both visions to the satisfaction of its growing clientele. For many consumers, life would be quite difficult without the payment convenience of Quickteller. Quickteller gives them the edge and peace of mind to access a broad range of vital and critical services in a matter of minutes.
This unique payment service by Quickteller becomes imperative in terms of financial inclusion given a study by EFInA (Enhancing Financial Innovation and Access) in 2008 which found that 53 percent of Nigerians are excluded from financial services.
With Quickteller, every consumer can now access quick, robust and convenient financial services to pay for goods and services without stress.
The Next Frontier
An African proverb says that when a road taken turns out good, you go a second time!
For Quickteller, the runaway success of its first half performance means it must deliver a better and greater result in the second half.
The next frontier for Quickteller is the recent launch of its two television commercials: ‘Everything is Possible.’
The essence of the two TVCs is to draw the attention of consumers that Quickteller now offers extra payment services beyond its initial traditional (basic) services.
Consumers now have access to a wider range that includes payment for event tickets, online shopping on 100 plus global stores, PayTV, electricity, toll fees and state government payments etc.
The message is clear: ‘Everything is Possible’ meaning that Quickteller enables payments to give consumers peace of mind.
The first TVC-Big Idea-paints a humorous landscape of existing and potential consumers sitting at a meeting to generate series of big ideas they consider possible under the Quickteller umbrella of payment solutions.
The croaky humour and imaginations had the actors straddling each other to tell viewers that Quickteller now has the capacity to accommodate their endless list of wild dreams and basket of needs.
Featuring well-known celebrities like Bovi (a leading Comedian), Ini Dima Okojie (well respected Nollywood actress) and Eric Omondi (a Comedian based in Kenya, who is one of the best Comedians in Africa), Big Idea depicts Quickteller as the big Elephant in the Room in terms of payment services. In a dynamic and competitive market like Nigeria, being the payment solution of choice ranks on the same pedestal as the Chosen One!
For the second TVC-Possibilities-the concept of a man cycling on a moving truck while running a transaction tells the story of accomplishing several tasks simultaneously without a drop of sweet sweat.
It is a defying stunt that tempts and tames the human spirit towards the goal of endless possibilities.
For Quickteller, the TVC gives a visual bent to the storyline: we make payments very easy and convenient no matter the situation.
In the finally analysis, Possibilities represents the new spirit of Quickteller: you can do everything you care to do!
Indeed, the two new TVCs run a mixture of humour, suspense and animated entertainment to project the expanded service options that Quickteller currently represents.
Commenting on the TVCs campaign, Mr. Olawale Akanbi, Group Head at Quickteller Marketing said:“It’s amazing to know that you can pay for almost anything on Quickteller. At Quickteller, we are committed to making all payments possible on our platform. This is why we are continuously expanding the services available on Quickteller. From just a platform where you couldtransfer money, customers can now perform more transactions that speak to their lifestyle, businesses, passion and even their careers.”
The Wider Net
The wider net for Quickteller is the language variety. The two TVCs would have versions in Hausa, English and Pidgin English to reach more discerning consumers ready to join the Quickteller train for easy payment services.
The presence of Eric Omondi (a Comedian based in Kenya, who is one of the best Comedians in Africa)in the cast of Big IdeaTVC amplifies the Pan-African target and projection of Quickteller. What is good for Nigerians should also be desirable for our African brothers and sisters.
For Quickteller, Nigeria is simply a stepping stone to drive a continent-wide digital payment solution that unifies Africa and Africans under one robust platform.
Welcome to Quickteller!