Sunday, September 28, 2025
28.7 C
Lagos

Nigeria Shines in Latest Emirates Brand Campaign

The talent, energy, creativity and global appeal of Nigerian and African artistes is being celebrated by Emirates in its new pan-African brand advertising campaign.

The world’s fastest growing airline is taking the message of ‘New Africa’ to the world. The campaign video highlights the achievements of Nigerian-born, Abiola Oke and amplifies the energy and rich potentials of Africa.

The campaign also features an original song with energy-filled music and inspiring lyrics that reflects the beats of contemporary African electronic club music. Produced by Blinky Bill, the song has popular sounds and rhythms that are currently dominating the radio, blasting out of taxicabs and on the dance floors across the continent.

Music is a unifying language not just across Africa, but around the world. The song does away with cultural clichés and instead celebrates the vibrant energy of contemporary Africa.

Abiola Oke left New York and a career on Wall Street at the age of 31 to return to his hometown Lagos, Nigeria, as the CEO and Publisher of OkayAfrica – a digital media platform. His business is dedicated to African music, film, culture and entertainment.

Paying tribute to a new generation of African disrupters who are making their mark globally across music, fashion, literature and the arts, the campaign celebrates the cultural renaissance taking over Africa.

The short films produced by the BBC (British Broadcasting Corporation) for Emirates, tells the stories of unique individuals from different parts of the continent. Poised to become cultural ambassadors for Africa to the world, they share a common passion to bring their global exposure and influences to their own local journeys, as they discover what it means to be ‘home’.

“It is impossible to ignore the energy and talent coming out of Africa today, whether in music, fashion, sport or art. We’re seeing a greater awareness of a strong, proud African identity – while being very connected to a broad, global culture. We wanted to join the conversation and celebrate amazing, inspiring stories of people constantly pushing boundaries and challenging African stereotypes. To us, that is what travel is about, to find a common ground that helps us connect, to question, to be curious, and I believe this campaign does just that in taking Emirates closer to the heart of our audience in a way that is authentic,” said Boutros Boutros, Divisional Senior Vice President – Corporate Communications, Marketing and Brand, Emirates.

Richard Pattinson, Head of BBC StoryWorks said, “This new series taps into the deep creative strength of the BBC to deliver a campaign that will capture the attention of our extensive and premium audiences in a way that no other publisher can.”

The series gives us a closer look at the inspiring stories of pioneers who represent today’s Africa.

Abiola Oke left New York and a career on Wall Street to return to his hometown Lagos, Nigeria, as the CEO and Publisher of OkayAfrica – a digital media platform – at the age of 31. His business is dedicated to African music, film, culture and entertainment.

Nairobi-based “Blinky” Bill Sellanga – Kenyan musician, producer and DJ is the embodiment of a renaissance in African music. As part of the Kenyan art and music collective ‘Just A Band’; he has been redefining the modern African musical identity and has performed his music all over Africa, Europe and the rest of the world.

Shanelle Nyasiase is a 21-year-old South Sudanese model who was born in Ethiopia and raised in Kenya. She had dreamt of becoming cabin crew but her journey took her to international catwalks in Milan and New York instead, where she has worked with some of the biggest international fashion brands.

spot_img
spot_img

Hot this week

AIICO Deepens Bond with Retirees, Holds Annuity Forum in Lagos, PH

Mr. Gbenga Ilori, Head, Retail Business at AIICO, in...

Sovereign Trust Insurance Holds 30th AGM

L-R: Eric Balogun, Independent Director, Emi Faloughi, Director, Kayode Adigun,...

Unity Bank Shareholders Approve Merger with Providus Bank

  EGM: From left: Mr. Usman Abdulkadir, Executive Director, Risk...

NNPCL: Ogoni Re-entry is a Beacon of Reconciliation through Collaboration

The re-entry into Ogoniland marks a historic turning point...

NLNG, NCDMB Celebrate 122 Graduates of Train 7 HCD Training Program

NLNG in collaboration with the Nigerian Content Development and...

Topics

Saraki’s Albatross: The Need to Sheath Animosity

When the 2015 general elections were approaching, the ruling All Progressive Congress (APC) preached and campaigned transformation and transition from the status quo that the former ruling People’s Democratic Party (PDP) used in administering the affairs of the nation for nearly two decades. The APC clamoured for substitution of the then state of affairs. They adduced reasons why it was good for Nigeria to make the 2015 election and its aftermath different in some particular ways, without permanently losing former characteristics or essence of nationhood to replace what they described as slow pace of development which is change.

Sterling Bank, AI in Nigeria to Launch Maiden Report on AI Adoption in Nigeria

Sterling Bank, in partnership with AI in Nigeria, unveils...

Zurich Insurance Group Reports $424m Loss, May Sack 8,000

Last December, Zurich Insurance Group AG announced expanded plans...

NAICOM, CBN Partner on Bancassurance Policy

The National Insurance Commission and Central Bank of...

Seplat Seeks Disciplinary Action Against Justice Ekwo, Cites Gross Abuse of Judicial Power

Seplat Energy Plc has petitioned the National Judicial Council...

4% of Pilots Worldwide Suffer Depression

According to the findings of a recent study at...

DBN Empowers 1, 000 MSMEs in North-East/West via Capacity Training

The Development Bank of Nigeria (DBN) in continuation of...

Olashore Lancaster Foundation Commences UK Trip

Olashore Lancaster Foundation Students is set to commence their...
spot_img

Related Articles

Popular Categories

spot_imgspot_img