NIA Visits NAICOM in Abuja

Mr. Kunle Ahmed, Chairman, Nigerian Insurers Association (NIA) has...

L-R: Group Managing Director of Continental Reinsurance Holdings, Mr....

Newly released data from IDC’s Worldwide Quarterly Mobile Phone Tracker shows...

• Gates Foundation, Better Than Cash Alliance urge Governments...

The Bureau of Public Enterprises (BPE) says it is...

In delivering on its commitment to meet the needs...

When you recognise that women are not just the majority but actually the vast majority of consumers, and that their power is only going to increase, it completely changes the commercial urgency of getting to grips with women buyers.’ In a day and age when everyone can buy almost anything from anywhere, the “feelgood” factor at every customer touchpoint has never been more important. Youth is Not What it Appears to Be While many marketers still seem obsessed with talking to Gen X and Y consumers, and still think of them as the longest term market worth tapping, the most powerful women financially are often past their youth.

If the country really wants to recover the N4.4trillion...