Branding

The Business of Influence: Davido’s World Cup Campaign Offers a New Blueprint for PR, Reputation and Nation Branding

Branding Business Journal -
What began as a performance on one of the world’s biggest stages has evolved into a global communications phenomenon that demonstrates the growing power...

What Every Brand, Tourism Board, Communications Leader Can Learn from Ojude Oba 2026

Branding Business Journal -
The Ojude Oba Festival is no longer merely one of Nigeria’s most celebrated cultural gatherings; it is rapidly emerging as one of Africa’s most...
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CREDIBILITY MARKETING: THE MOST EXPENSIVE CURRENCY IN THE AI DIGITAL AGE

Branding Business Journal -
  By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets Across Continents. The internet made visibility cheap. Artificial Intelligence has now made...

PUBLIC POSITIONING: WHY GREAT BRANDS MUST BE SEEN IN THE RIGHT PLACES

Branding Business Journal -
   By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets Across Continents. One of the biggest misconceptions in modern branding is...

VISIBLE PROXIMITY: WHY THE FUTURE BELONGS TO BRANDS PEOPLE CAN CONSTANTLY SEE

Branding Business Journal -
  By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets Across Continents. For decades, businesses competed for visibility. Today, visibility alone is...

AMEC Launches GEO Principles to Bring Rigour to AI-led Communications Measurement

Branding Business Journal -
AMEC, the International Association for the Measurement and Evaluation of Communication, has launched the AMEC GEO Principles and a...

CIG Motors: Pay ₦3m For a Brand New Car in May Splash Promo on Electric, Petrol Vehicles

Branding Business Journal -
New campaign introduces EasyPay auto-financing, major discounts and nationwide dealership expansion opportunities CIG Motors has officially launched its nationwide “May Splash”...

P+ Beats Three Agencies to Win NSIA Media Intelligence Business

Branding Business Journal -
P + Measurement Services Limited - (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment...
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