The Location Marketing Awards (LOMA), often referred to as the Oscar of the outdoor advertising industry, is proud to announce its partnership with P+ Measurement Services as the official PR measurement partner for the upcoming event.
LOMA, an initiative of the OOH Academy led by Kingsley Onwukaeme, is dedicated to recognising and celebrating excellence in the outdoor advertising sector in Nigeria.
The event is scheduled to take place on the 27th and 28th of September 2024 in Lagos.
P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, will bring its unmatched expertise to LOMA by providing independent monitoring, measurement, and audit of the media performance for the event. Known for their detailed media monitoring, measurement, evaluation, and analysis, P+ Measurement Services would ensure that LOMA’s media activities are meticulously evaluated, enhancing the transparency and credibility of the awards.
Internationally recognised as a premier PR measurement and evaluation consultant, P+ Measurement Services operates under the governance and regulations of the International Association for the Measurement and Evaluation of Communication (AMEC). Their involvement underscores LOMA’s commitment to maintaining the highest standards in recognizing outstanding achievements in the outdoor advertising industry, providing an objective and comprehensive assessment of the event’s media impact.
We are excited to have P+ Measurement Services as our official PR measurement partner for this year’s LOMA conference and awards, said Kingsley Onwukaeme, Director of OOH Academy.
Their dedication to excellence and their expertise in media intelligence align perfectly with our mission to honor the best in outdoor advertising. With P+ on board, we are confident that LOMA will continue to set the benchmark for excellence in the industry.
