The insurance industry in Nigeria has unveiled a 3-month media campaign to promote public awareness of third-party motor insurance policy in the country.
Mrs. Ebelechukwu Nwachukwu, the Chairperson of the Insurers Sub-Committee on Communication and Stakeholder Management said in Lagos that the industry decided to launch the campaign to fully support the business of operators to grow the third-party motor insurance segment of the market.
She added that it is also intended to support the recent work of the Nigeria Police in the enforcement of third-party motor insurance policies across the country in partnership with the insurance industry.
Nwachukwu listed the four major objectives of the campaign as:
- To make vehicle owners aware of the compulsory third-party motor insurance policy
- That it is necessary for vehicle owners to purchase authentic third-party motor policies
- To make them aware of where to purchase the policies/where to complain
- To make it possible for the buyers to verify the policy document
She stated that the campaign will target major cities in Nigeria such as Lagos, Abuja, Port-Harcourt and others in order to achieve the objectives of the campaign. The media campaign will also run through the five major languages in Nigeria: (English-Pidgin-Yoruba-Igbo-Hausa) for effective dissemination to the vast majority of Nigerians.
The sub-committee chairperson emphasised that insurance penetration in Nigeria will increase rapidly if people purchase third-party motor insurance policies the way they should.
“It is a good time to succeed on the campaign. The insurance industry is ready for the campaign. It is also an immediate response to the work of the Police on third-party motor insurance enforcement.”
The slogan of the campaign is: Third Party Insurance Works: Get it. Use it!
