Business Journal


AXA, Jumia Unveil Insurance Policy for Mobile Phones


The insurer, AXA Côte d’Ivoire and Jumia, the ecommerce leader, launched on Monday, May 30th, the first online sales service for mobile phones insurance in Côte D’Ivoire. Two products under the name “ASSUR’MOBILE” are now available through Jumia at annual flat rates.

Taking advantage of the Mobile Week that started yesterday on, AXA and Jumia Côte d’Ivoire have launched two insurance products for mobile phones named ASSUR’MOBILE S001 and ASSUR’MOBILE S002.

The two policies are affordable device insurance plans offered to Jumia customers. They provide the policyholder, cover against accidental breakage of screens for a period of one year. The first, ASSUR’MOBILE S001 is reserved for phones with a value between 40,000 and 100,000 CFA francs and costs only 2,500 CFA francs (4 USD).

The second, ASSUR’MOBILE S002, protects phones costing between 100 000 CFA francs and 200 000 CFA francs for a flat premium of 3,500 CFA francs (6 USD).

The subscription to ASSUR’MOBILE is easy and convenient. The customer will select the appropriate insurance plan while buying a new phone on Jumia. He will receive a concise contract form with the phone to fill out and sign without moving. The signed form will go back with the delivery agent.

“This new service offered by Axa and Jumia is a big step forward for consumers! It now becomes extremely simple to insure against a very common and very costly damage, I think our customers will take advantage of it during the Mobile Week” commented Francis Dufay, Managing Director of Jumia Côte d’Ivoire.

According to a study by Love2recycle and confirmed by one from Motorola, screen breakage is well ahead of mobile phone failures and 50% of smartphone users worldwide have already experienced a broken screen.

JUMIA is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. JUMIA was the first African company to win an award at the World Retail Awards 2013 in Paris as the “Best New Retail Launch” of the year.

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