Thursday, October 30, 2025
25.2 C
Lagos

WORKSHOP: Digital Marketing for Insurance Business Growth

PROGRAMME OVERVIEW:
As the world is gone digital in the market place, the Internet has dramatically transformed the behavior of financial services consumers.

The need for every insurance company in Nigeria to make core transformations in marketing strategy and operations to power growth through digital advantage can no longer be over-emphasised.

Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Digital marketing enables an insurance business to increase their customer base, promote reliability, efficiency and value.

With an integrated digital marketing and services delivery strategy, the insuring public could easily buy and pay for insurance products from any part of the country and beyond.

This program is designed for insurers and brokers, so that marketing staff learn and take advantage of digital skills and tools to promote their business.

The learning will empower insurance operators to be able to increase awareness on the benefits of insurance by making their products more accessible to the insuring public through the various digital channels.

This strategy will result in sales and revenue growth, increased insurance penetration and improved insurance GDP contribution to the national economy. The workshop is focused on what is very essential for insurers and brokers and their business.

In two full day intensive hands-on practical oriented digital marketing class, you and your team can learn what is most critical for your business in today’s digital economy.

WORKSHOP OBJECTIVES:
At the end of this course, participants will be able to:
· Explain what digital marketing is and how to work with it.
· Understand the importance of digital marketing in the insurance marketing mix.
· Become an digital marketing specialist with great ability to market insurance through the internet
· Apply digital marketing in life and non-life insurance product sales
· Exhibit competence and self-confidence in internet-based insurance product distribution
· Add measurable value to the company’s product distribution functions
· Apply digital marketing skills on the job to increase sales turnover, achieve efficiency, effectiveness and profit targets for the organisation.

WHO SHOULD ATTEND:
· Sales Managers and Officers
· Marketing Managers and Officers
· Heads of Business Development,
· Heads of Product Development
· Heads of Research and Development
· Unit Heads and Officers in Technical Division

WORKSHOP AGENDA:
DAY 1:
Morning Session: 09.00 – 12.30
1. Overview of Digital Marketing for Insurance Business
2. Developing Your Company’s Effective Digital Marketing Strategy Plan
Tea Break: 10.30 – 10.15
3. Email Marketing: Fundamentals, Database, Design and Implementation
4. Mobile Marketing Fundamentals
Lunch Time: 12.30 – 13.00
Afternoon Session: 13.00 – 17.00
5. Social Media Marketing (Facebook, Twitter and LinkedIN)
6. Online Advertising (Google & Yahoo and Digital Ad Planet)
7. Website Optimization for Performance (SEO & Web Analytic)

DAY 2:
Morning Session: 09.00 – 12.30
1. Harnessing digital marketing to transform insurance business effectiveness
2. Social Insurance and Social Media Marketing of Insurance Benefits
Tea Break: 10.30 – 10.15
3. The Multi-channel Imperative for Life, Property and Casualty Insurers in Personal Lines
4. Email Marketing using Constant Contact, MailChimp, MadMimi, GetResponse, EmailBrain etc
Lunch Time: 12.30 – 13.00
Afternoon Session: 13.00 – 17.00
5. Marketing Insurance Products with Facebook, LinkedIn, Twitter, Email Marketing, App Development and Brokery, Mobile Marketing ( Bulk SMS, Short Code, Voice Messaging), Pinterest, Vine, Instagram, Google+, Tumblr, Marketing Funnel, Building Landing pages, YouTube, Hootsuite and Sprout Social, Digital Advertising, SEO/SEM
6. Designing online payment platform for insurance premium collection: ATM Cards, POS, Mobile money etc.
7. Optimizing the customer experience across channels

WORKSHOP LOGISTICS:
The workshop is scheduled to take place as follows:
Date: 3rd – 4th May 2016
Venue: NECA House, Central Business District, Alausa Ikeja Lagos.

spot_img
spot_img
spot_img

Hot this week

NGX Group Chair, Umaru Kwairanga, Draws Roadmap for Leadership in Nigeria

   Being the remarks by Alhaji (Dr.) Umaru Kwairanga, Group...

NCRIB to Partner State Govts to Drive Insurance Penetration in Nigeria

L-R: Mr. Tope Adaramola, Executive Secretary; Mrs. Ekeoma Ezeibe,...

OPay – From Payment Platform to Lifestyle Ecosystem

By Moses Braimah Out of curiosity, I decided to spend...

Dangote and the Nigeria Refinery Revolution

  Beyond the Monopoly Myths By Moses Braimah When the Dangote...

Anambra Tops 2025 State of States Fiscal Performance Ranking

BudgIT, Nigeria’s leading civic-tech organisation promoting fiscal transparency and...

Topics

Great Nigeria Insurance Debunks Publication on Sale of its Annuity Business

The attention of the Board and Management of Great...

‘Africa Must Invest in Agriculture Research’

Speech Delivered by President Akinwumi Adesina of the African...

Business Journal 5th anniversary Press Release

Yuguda, Ndukwe for Business Journal 5th Anniversary Lecture/Awards Mallam Isa Yuguda, Executive Governor...

Kenya, 1st Country to Launch ‘Novartis Access’ for Affordable Health

Novartis has announced the launch of Novartis Access in Kenya, the first country to benefit from a portfolio of 15 affordable medicines to treat cardiovascular diseases, diabetes, respiratory illnesses, and breast cancer. The Novartis portfolio is being offered to the Kenyan government, non-governmental organisations and other public-sector healthcare providers for USD 1 per treatment, per month.

Ecobank takes ‘Financial Planning Education’ to Schools

  A cross section of students and officials of Ecobank...

CIIN Empowers Over 50 Young Insurance Professionals at Boot Camp 3.0

L-R: Guest Speakers; Mr. Boniface Amadi, Head, Business Systems Automation, Continental Reinsurance...

Facebook, Africa Unite for Safer, Better Internet

Yesterday was Safer Internet Day (SID) (and Facebook launched a series...

Berger Paints: Facts Behind The Figures Presentation

– R: Mr. Tony Ibeziako, Ag. Head, Listing Business...
spot_img

Related Articles

Popular Categories

spot_imgspot_img