Wednesday, February 19, 2025
32 C
Lagos

P+Measurement, Media Monitoring Agency Celebrates 6th Anniversary

P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement and evaluation agency, celebrates its sixth year of effective operation with qualitative offerings for its numerous clients, as it rebrands with a new business logo, website, and office to deepen penetration.
The leading company has in the past six years engendered the needed growth for its clients, and the rebranding is part of efforts aimed at sustaining its leading position in the sector, having worked with over 47 brands and 17 Public Relations agencies in Africa’s largest economy.
The logo with new colours depicts the innovation and creativity of the brand, as also shown on its new website with the agency service rate, to enable brands and agencies to make faster decisions in budgeting.
As the only AMEC Member in Nigeria, P+ has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring, the biggest media monitoring agency in the East African region, covering more than five countries.
Speaking on the company’s new development, the Chief Insights Officer, Philip Odiakose, said P+ is strongly positioned to effectively deliver on its offerings, with state-of-the-art structure, process and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.
“Our Measurement and Evaluation report is in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customized reports, and also based on the AMEC Standard in accordance with the Barcelona Principle 3.0. We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analyzing media exposure,” Odiakose affirmed.
He said the new office would serve as a hub in the country and the West Africa sub-region, where the company will provide media monitoring, measurement, evaluation, and performance audit services for brands, media agencies, government agencies and NGOs.
Also, as part of its efficient services, the measurement and evaluation company introduced “Get-Reports,” a novel product that allows the purchase of PR performance audit reports in key sectors.
The “Get-Reports” product spans across different industries which includes the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR Performance Audit Report, and Top Online Streaming Services PR Performance Audit Report.

spot_img
spot_img
spot_img

Hot this week

Fidelity Bank Enhances Educational Facilities in Benin, Abuja

Fidelity Bank Plc, a leading financial institution, has once...

NCDMB Chief Visits Samsung, Africoat, Insists on Patronage of Local Facilities

The Executive Secretary, Nigerian Content Development and Monitoring Board...

Engr Jimi Onanuga Honoured at 93rd Anniversary of ICOBA

Engineer Jimi Onanuga (left) received Prestigious Service to ICOBA...

NCDMB, Starzs Gas, Upbeat about Industrialisation at Ceremony for Integrated CNG Project

General Manager, Corporate Communications and Zonal Coordination, Nigerian Content...

Cairo Ojougboh: Family Marks One Year Memorial with Charity Outreach

Mrs. Bose Ojougboh, wife of the Late Dr. Cairo...

Topics

NCC Deploys 84 IT Projects to Support Persons with Disabilities

L-R: JohnMichaels Mbanefo, Head, Media and Publicity, National Commission for Persons...

Insurers Expect N20bn Claims on 2020 EndSARS Protest

Ganiyu Musa Chairman Nigerian Insurers Association (NIA) Operators in the Nigerian insurance...

AMCON Purchased N181bn Non-Performing Loans from Banks

Ahmed Kuru MD/CEO AMCON The Managing Director/Chief Executive Officer of Asset Management Corporation...

BDCs Back CBN’s Directive on Use of Non-export Domiciliary Accounts

The Association of Bureaux de Change Operators of Nigeria...

How to Save up to 5% on Your Next Gift Card Purchase on PalmPay

We’re excited to announce that purchasing gift cards in...

Weak Appetite for Large Caps Drags Index Lower …NSE ASI Down 95bps

The Nigerian equities market started the month of April...

Access Bank Poised for Greater Performance Beyond H1-18 Result

Access Bank Plc in its latest result for H1-2018,...

PenOp Unveils Induction Academy to Equip New Pension Industry Employees

The Pension Operators Association of Nigeria (PenOp) has successfully...
spot_img

Related Articles

Popular Categories

spot_imgspot_img