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“I would say the biggest challenge companies face is the cost of finance. Funds are very expensive in Africa,” says Jonty Levin, a Partner at financial advisory and structuring specialist, Alkebulan. There are two main reasons why the cost of finance generally remains high across the continent, according to Levin. One is the perceived risk associated with investing in African companies, and another is the shallow financial markets, where limited supply is rationed through higher costs.

  By Philip Odiakose Public relations (PR) is a crucial component of...