NGX Group Chairman, Umaru Kwairanga, Visits Dubai Financial Market for Industry Partnership

When you recognise that women are not just the majority but actually the vast majority of consumers, and that their power is only going to increase, it completely changes the commercial urgency of getting to grips with women buyers. It’s extraordinary isn’t it how so much has been made of the emergence of China and India and of the impact of new technology on the world’s economic wellbeing – and yet a factor bigger than either of these dynamics has been comparatively ignored.

In a bid to ensure greater and effective adoption...

The underwriting firm, Linkage Assurance Plc, has enhanced the...

Leading asset manager, AXA Mansard Investments, has concluded N800...

This week, 200 leading anti-corruption leaders are meeting in...

Professor Umar Garba Danbatta, Executive Vice-Chairman and Chief Executive...

When you recognise that women are not just the majority but actually the vast majority of consumers, and that their power is only going to increase, it completely changes the commercial urgency of getting to grips with women buyers.’ In a day and age when everyone can buy almost anything from anywhere, the “feelgood” factor at every customer touchpoint has never been more important. Youth is Not What it Appears to Be While many marketers still seem obsessed with talking to Gen X and Y consumers, and still think of them as the longest term market worth tapping, the most powerful women financially are often past their youth.

In 2016, it was estimated that telecom companies in...