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	<title>Branding &#8211; Business Journal</title>
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	<title>Branding &#8211; Business Journal</title>
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	<item>
		<title>Dakar’s Olympic Opening: 84.3% Praise on Coverage—But Africa Had a Storytelling Problem</title>
		<link>https://www.businessjournalng.com/dakars-olympic-opening-84-3-praise-on-coverage-but-africa-had-a-storytelling-problem/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Tue, 10 Nov 2026 12:33:24 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=27185</guid>

					<description><![CDATA[&#160; Africa Reputation Pulse’s new report examines the global media impact of the Youth Olympic Games Dakar 2026 Opening Ceremony, revealing a historic moment of African visibility and a missed opportunity to shape the narrative. The Opening Ceremony of the Youth Olympic Games-Dakar 2026 received overwhelmingly positive media coverage, with 84.3% of analysed coverage praising [&#8230;]
<p><a href="https://www.businessjournalng.com/dakars-olympic-opening-84-3-praise-on-coverage-but-africa-had-a-storytelling-problem/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>P+ Measurement Services Rebrands at 11, Unveils Proprietary AI-Driven Reputation Audit Technology</title>
		<link>https://www.businessjournalng.com/p-measurement-services-rebrands-at-11-unveils-proprietary-ai-driven-reputation-audit-technology-2/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Wed, 04 Nov 2026 16:44:37 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=27127</guid>

					<description><![CDATA[P+ Measurement Services, which pioneered independent reputation intelligence and auditing for Nigeria’s public relations and communications industry in 2015, marks its 11th anniversary with a rebrand as a full-fledged Independent Reputation Intelligence and Performance Audit Consultancy. The milestone introduces its proprietary P+ Reputation Audit technology, an upgraded client reporting framework, Media Threat Intelligence and a [&#8230;]
<p><a href="https://www.businessjournalng.com/p-measurement-services-rebrands-at-11-unveils-proprietary-ai-driven-reputation-audit-technology-2/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>P+ Measurement Services Rebrands at 11, Unveils Proprietary AI-Driven Reputation Audit Technology</title>
		<link>https://www.businessjournalng.com/p-measurement-services-rebrands-at-11-unveils-proprietary-ai-driven-reputation-audit-technology/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Wed, 04 Nov 2026 16:34:51 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=27121</guid>

					<description><![CDATA[P+ Measurement Services, which pioneered independent reputation intelligence and auditing for Nigeria’s public relations and communications industry in 2015, marks its 11th anniversary with a rebrand as a full-fledged Independent Reputation Intelligence and Performance Audit Consultancy. The milestone introduces its proprietary P+ Reputation Audit technology, an upgraded client reporting framework, Media Threat Intelligence and a [&#8230;]
<p><a href="https://www.businessjournalng.com/p-measurement-services-rebrands-at-11-unveils-proprietary-ai-driven-reputation-audit-technology/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
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		<title>Nigerian-Born Founder Unveils WillsRecord from Silicon Valley to Build World’s First AI Music Economy Ecosystem</title>
		<link>https://www.businessjournalng.com/nigerian-born-founder-unveils-willsrecord-from-silicon-valley-to-build-worlds-first-ai-music-economy-ecosystem/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Fri, 30 Oct 2026 20:57:12 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=27053</guid>

					<description><![CDATA[A new platform brings AI music creation, streaming, distribution and earning together in one place, for creators and listeners alike Nigerian-born technology entrepreneur, Festus Atu Otabor has announced the launch of WillsRecord, an AI-powered platform where anyone can create, stream, discover, distribute, monetize and earn from music within a single ecosystem. The company describes it [&#8230;]
<p><a href="https://www.businessjournalng.com/nigerian-born-founder-unveils-willsrecord-from-silicon-valley-to-build-worlds-first-ai-music-economy-ecosystem/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>LG Electronics Showcases Korean Innovation, Shared Progress at South Korea National Day Celebration</title>
		<link>https://www.businessjournalng.com/lg-electronics-showcases-korean-innovation-shared-progress-at-south-korea-national-day-celebration/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Fri, 30 Oct 2026 11:31:12 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=27035</guid>

					<description><![CDATA[Technology often tells its most meaningful story when people can experience it for themselves. At the Republic of Korea&#8217;s National Day celebration in Abuja, guests were given that opportunity as LG Electronics showcased innovations designed to support more convenient, connected and efficient lifestyles, reinforcing the enduring relationship between Nigeria and South Korea. Hosted by the [&#8230;]
<p><a href="https://www.businessjournalng.com/lg-electronics-showcases-korean-innovation-shared-progress-at-south-korea-national-day-celebration/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
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		<title>New Africa Fintech Audit Puts Disclosure, Dispute Handling in Focus</title>
		<link>https://www.businessjournalng.com/new-africa-fintech-audit-puts-disclosure-dispute-handling-in-focus/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Tue, 27 Oct 2026 15:05:16 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=27011</guid>

					<description><![CDATA[In Africa’s fast-evolving fintech market, growth and brand recognition are only part of the reputation equation. A new independent audit by Africa Reputation Pulse (ARP) places greater emphasis on the factors that can strengthen or weaken institutional credibility: transparency, trust, leadership standing, strategic momentum and demonstrated market reach. The Africa Fintech Reputation Intelligence Report 2026 examines 14 leading fintech [&#8230;]
<p><a href="https://www.businessjournalng.com/new-africa-fintech-audit-puts-disclosure-dispute-handling-in-focus/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>APRA’s Next Decade Under the Microscope: New Reputation Audit Flags Visibility, Membership, Accountability Challenges</title>
		<link>https://www.businessjournalng.com/apras-next-decade-under-the-microscope-new-reputation-audit-flags-visibility-membership-accountability-challenges/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Fri, 16 Oct 2026 19:28:33 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=26861</guid>

					<description><![CDATA[A new independent reputation intelligence audit of the African Public Relations Association (APRA) has examined a defining question for the continent’s public relations profession: how effectively is Africa’s regional professional body converting its convening power, partnerships and continental ambitions into measurable institutional influence? Released by Africa Reputation Pulse (ARP), APRA 10 Years: Independent Reputation Intelligence [&#8230;]
<p><a href="https://www.businessjournalng.com/apras-next-decade-under-the-microscope-new-reputation-audit-flags-visibility-membership-accountability-challenges/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<item>
		<title>THE EXECUTIVE CALENDAR 2026</title>
		<link>https://www.businessjournalng.com/the-executive-calendar-2026/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Wed, 14 Oct 2026 21:15:07 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=26791</guid>

					<description><![CDATA[SeedG3: Growth-Grit-Global Theme: Scaling African Enterprises for Global Markets Date: October 14-15, 2026 Venue: Landmark Event Center, Lagos Contact: seedg3.com/register  Africa Sustainability Forum 2026 Theme: Sustainability Futures. Driving Just Transitions, Green Growth &#38; Shared Prosperity Date: October 20, 2026 Venue: Oriental Hotel, Lekki Road, Victoria Island, Lagos Contact: +234-8028279337 National Pension Week 2026 Theme: Pensions [&#8230;]
<p><a href="https://www.businessjournalng.com/the-executive-calendar-2026/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<item>
		<title>BBNaija: ARP Report Examines a Decade of Fame, Controversy, Commercial Value</title>
		<link>https://www.businessjournalng.com/bbnaija-arp-report-examines-a-decade-of-fame-controversy-commercial-value/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Sun, 11 Oct 2026 15:10:59 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=26739</guid>

					<description><![CDATA[New Africa Reputation Pulse report examines a decade of popularity, commercial influence, public controversy and the future of Nigeria’s biggest reality television franchise. Big Brother Naija has grown from a reality television programme into one of Nigeria’s most recognisable entertainment properties, attracting massive audience participation, major sponsorship interest and public debate that extends well beyond [&#8230;]
<p><a href="https://www.businessjournalng.com/bbnaija-arp-report-examines-a-decade-of-fame-controversy-commercial-value/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<item>
		<title>Who Is Watching Africa’s Reputation? ARP Unveils New Intelligence on Public Institutions in Africa</title>
		<link>https://www.businessjournalng.com/who-is-watching-africas-reputation-arp-unveils-new-intelligence-on-public-institutions-in-africa/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Mon, 21 Sep 2026 09:53:20 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=26525</guid>

					<description><![CDATA[Africa Reputation Pulse (ARP), a continental independent reputation intelligence and audit infrastructure, officially launches to give African institutions access to evidence led intelligence on how they are seen, trusted, represented and positioned across media, public narratives and generative AI environments. ARP is not simply a media monitoring or media intelligence platform. It brings together reputation [&#8230;]
<p><a href="https://www.businessjournalng.com/who-is-watching-africas-reputation-arp-unveils-new-intelligence-on-public-institutions-in-africa/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>The Business of Influence: Davido’s World Cup Campaign Offers a New Blueprint for PR, Reputation and Nation Branding</title>
		<link>https://www.businessjournalng.com/the-business-of-influence-davidos-world-cup-campaign-offers-a-new-blueprint-for-pr-reputation-and-nation-branding/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 11:33:26 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=25911</guid>

					<description><![CDATA[What began as a performance on one of the world’s biggest stages has evolved into a global communications phenomenon that demonstrates the growing power of African storytelling, purpose-driven advocacy and reputation-led influence. A newly released Media Intelligence Report by P+ Measurement Services reveals that Nigerian music icon Davido’s participation during the FIFA World Cup 2026 generated extraordinary levels of [&#8230;]
<p><a href="https://www.businessjournalng.com/the-business-of-influence-davidos-world-cup-campaign-offers-a-new-blueprint-for-pr-reputation-and-nation-branding/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>What Every Brand, Tourism Board, Communications Leader Can Learn from Ojude Oba 2026</title>
		<link>https://www.businessjournalng.com/what-every-brand-tourism-board-communications-leader-can-learn-from-ojude-oba-2026/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Sun, 14 Jun 2026 20:05:16 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=25825</guid>

					<description><![CDATA[The Ojude Oba Festival is no longer merely one of Nigeria’s most celebrated cultural gatherings; it is rapidly emerging as one of Africa’s most influential cultural brands. A newly released Media Intelligence Report by P+ Measurement Services reveals that Ojude Oba 2026 recorded its strongest media performance to date, achieving significant growth across audience reach, media visibility, [&#8230;]
<p><a href="https://www.businessjournalng.com/what-every-brand-tourism-board-communications-leader-can-learn-from-ojude-oba-2026/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>CREDIBILITY MARKETING: THE MOST EXPENSIVE CURRENCY IN THE AI DIGITAL AGE</title>
		<link>https://www.businessjournalng.com/credibility-marketing-the-most-expensive-currency-in-the-ai-digital-age/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 15:09:08 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=25804</guid>

					<description><![CDATA[&#160; By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets Across Continents. The internet made visibility cheap. Artificial Intelligence has now made content cheap too. Today, almost anybody can: generate graphics, create websites, write captions, produce videos, automate communication, and appear “professional” online within minutes. But while AI has reduced the cost of content [&#8230;]
<p><a href="https://www.businessjournalng.com/credibility-marketing-the-most-expensive-currency-in-the-ai-digital-age/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>PUBLIC POSITIONING: WHY GREAT BRANDS MUST BE SEEN IN THE RIGHT PLACES</title>
		<link>https://www.businessjournalng.com/public-positioning-why-great-brands-must-be-seen-in-the-right-places/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 15:06:45 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=25801</guid>

					<description><![CDATA[&#160;  By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets Across Continents. One of the biggest misconceptions in modern branding is the belief that success comes from being everywhere. It does not. The real advantage in today’s economy is strategic visibility. Not every audience matters to every brand. Not every platform creates value. Not [&#8230;]
<p><a href="https://www.businessjournalng.com/public-positioning-why-great-brands-must-be-seen-in-the-right-places/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>VISIBLE PROXIMITY: WHY THE FUTURE BELONGS TO BRANDS PEOPLE CAN CONSTANTLY SEE</title>
		<link>https://www.businessjournalng.com/visible-proximity-why-the-future-belongs-to-brands-people-can-constantly-see/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 15:04:27 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=25798</guid>

					<description><![CDATA[&#160; By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets Across Continents. For decades, businesses competed for visibility. Today, visibility alone is no longer enough. The real battle is now proximity. Not physical proximity alone, but visible proximity the ability of a brand to remain consistently present within the attention span, emotional environment, and [&#8230;]
<p><a href="https://www.businessjournalng.com/visible-proximity-why-the-future-belongs-to-brands-people-can-constantly-see/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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