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	<title>Branding &#8211; Business Journal</title>
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	<title>Branding &#8211; Business Journal</title>
	<link>https://www.businessjournalng.com</link>
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	<item>
		<title>AMEC Launches GEO Principles to Bring Rigour to AI-led Communications Measurement</title>
		<link>https://www.businessjournalng.com/amec-launches-geo-principles-to-bring-rigour-to-ai-led-communications-measurement/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Mon, 01 Jun 2026 09:46:50 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[AMEC, the International Association for the Measurement and Evaluation of Communication, has launched the AMEC GEO Principles and a companion resource, A Practitioner’s Guide to GEO Measurement, to help communications professionals measure the growing influence of AI-led discovery, generative search and large language models. The resources respond to a fast-changing information environment in which AI-generated summaries, [&#8230;]
<p><a href="https://www.businessjournalng.com/amec-launches-geo-principles-to-bring-rigour-to-ai-led-communications-measurement/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<item>
		<title>CIG Motors: Pay ₦3m For a Brand New Car in May Splash Promo on Electric, Petrol Vehicles</title>
		<link>https://www.businessjournalng.com/cig-motors-pay-%e2%82%a63m-for-a-brand-new-car-in-may-splash-promo-on-electric-petrol-vehicles/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Fri, 15 May 2026 14:11:19 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=25649</guid>

					<description><![CDATA[New campaign introduces EasyPay auto-financing, major discounts and nationwide dealership expansion opportunities CIG Motors has officially launched its nationwide “May Splash” promo campaign, introducing aggressive vehicle price reductions, flexible auto-financing access through CIG EasyPay and new dealership opportunities across Nigeria as the company accelerates efforts to expand mobility access and vehicle ownership nationwide. The campaign, which [&#8230;]
<p><a href="https://www.businessjournalng.com/cig-motors-pay-%e2%82%a63m-for-a-brand-new-car-in-may-splash-promo-on-electric-petrol-vehicles/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>P+ Beats Three Agencies to Win NSIA Media Intelligence Business</title>
		<link>https://www.businessjournalng.com/p-beats-three-agencies-to-win-nsia-media-intelligence-business/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 13:21:53 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[P + Measurement Services Limited &#8211; (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment Authority (NSIA) following a competitive and rigorous pitch process involving four agencies. The selection process assessed strategic thinking, execution capability, and the ability to deliver timely, decision-ready intelligence. P+ distinguished itself through its strength in near [&#8230;]
<p><a href="https://www.businessjournalng.com/p-beats-three-agencies-to-win-nsia-media-intelligence-business/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>Nationwide Voting Platform Empowers Consumers to Rate Brands, Public Institutions Based on Real Value, Trust, Service Delivery</title>
		<link>https://www.businessjournalng.com/nationwide-voting-platform-empowers-consumers-to-rate-brands-public-institutions-based-on-real-value-trust-service-delivery/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 15:10:33 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[  https://consumervalue.vercel.app/nominate In a bold step to deepen consumer voice and accountability across both private and public sectors, BrandXchange the organisers of the Consumers Value Awards have announced the official launch of the 5th edition with a groundbreaking theme: “Beyond Satisfaction: Redefining Consumer Value in a New Economy.” Scheduled to hold on September 23, 2026, [&#8230;]
<p><a href="https://www.businessjournalng.com/nationwide-voting-platform-empowers-consumers-to-rate-brands-public-institutions-based-on-real-value-trust-service-delivery/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>BOOK REVIEW: Personal Cost Control Strategies</title>
		<link>https://www.businessjournalng.com/book-review-personal-cost-control-strategies/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 14:29:16 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=25438</guid>

					<description><![CDATA[&#160; Author: Festus Abiodun Adebisi Publisher: Maximax Inc. Reviewer: Goke Ilesanmi Many people want to be financially comfortable or even wealthy. But the reality is that achieving this desire requires following some financial principles, one of which is the ability to effectively manage or control personal costs. That is, the costs we incur in our [&#8230;]
<p><a href="https://www.businessjournalng.com/book-review-personal-cost-control-strategies/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>The Swift Ascendant Lands in Abuja: Martell’s Monumental Journey of Audacity Reaches the FCT</title>
		<link>https://www.businessjournalng.com/the-swift-ascendant-lands-in-abuja-martells-monumental-journey-of-audacity-reaches-the-fct/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Thu, 16 Apr 2026 14:13:25 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[After kicking off in Lagos, Martell’s nationwide campaign, Martell On The Move, has officially arrived in Abuja. The road trip features The Swift Ascendant, a monumental 14-foot art installation that is traveling across the country to connect with people through local art and nightlife. The installation is a physical tribute to the Swift, Martell’s iconic [&#8230;]
<p><a href="https://www.businessjournalng.com/the-swift-ascendant-lands-in-abuja-martells-monumental-journey-of-audacity-reaches-the-fct/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>PR Industry Leaders Hail Adejumoh’s Book, Advocate Strategic Shift in Practice</title>
		<link>https://www.businessjournalng.com/pr-industry-leaders-hail-adejumohs-book-advocate-strategic-shift-in-practice/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 13:25:13 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[L-R: Chief Yomi Badejo-Okusanya (YBO), Chairman, Board of the Nigeria Reputation Management Group (NRMG)/ immediate past President of the African Public Relations Association (APRA)/Founder, CMC Connect LLP, Dr. Oluwasoromidayo George, Corporate Affairs and Sustainability Director, Nigerian Bottling Company; Godfrey Adejumoh, Author, ‘Winning With Strategic Communications’; Mrs. Funmilayo Onajide, Chairman, Board of Directors, Brooks and Blake [&#8230;]
<p><a href="https://www.businessjournalng.com/pr-industry-leaders-hail-adejumohs-book-advocate-strategic-shift-in-practice/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>As AI Reshapes PR, EvaluatePR Examines Trust, Truth and the Future of Communication</title>
		<link>https://www.businessjournalng.com/as-ai-reshapes-pr-evaluatepr-examines-trust-truth-and-the-future-of-communication/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 14:44:53 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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					<description><![CDATA[P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will host the 31st edition of its flagship thought-leadership platform, EvaluatePR on Friday, March 27, 2026 at 12:00 p.m. (WAT). Themed “PR After the Algorithm: Trust, Truth &#38; Intelligence in 2026,” this virtual session will convene professionals across public relations, communications, and media measurement to explore how algorithms, [&#8230;]
<p><a href="https://www.businessjournalng.com/as-ai-reshapes-pr-evaluatepr-examines-trust-truth-and-the-future-of-communication/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>&#8216;Winning with Strategic Communications’ Launch, Targets Real-World Impact</title>
		<link>https://www.businessjournalng.com/winning-with-strategic-communications-launch-targets-real-world-impact/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Sat, 07 Mar 2026 17:31:35 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=25205</guid>

					<description><![CDATA[Godfrey Adejumoh, a seasoned top-performing Global Business Communications Strategist and Thought Leader, is set to launch a book titled, ‘Winning with Strategic Communications: Essential Strategies for the Next Generation of Leaders.’ Winning with Strategic Communications, is a veritable playbook for navigating today&#8217;s complex world of leadership, communication, and influence. It is an important book for [&#8230;]
<p><a href="https://www.businessjournalng.com/winning-with-strategic-communications-launch-targets-real-world-impact/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>Reputation Economy: How Nigerian Brands Won, Lost Public Trust in 2025</title>
		<link>https://www.businessjournalng.com/reputation-economy-how-nigerian-brands-won-lost-public-trust-in-2025/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Tue, 03 Feb 2026 14:52:24 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=25022</guid>

					<description><![CDATA[P + Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its 2025 Industry Media Reputation Report, revealing that corporate reputation has emerged as one of the most decisive assets for Nigerian companies, rivaling financial performance and market share in shaping public trust. The report analysed and audited thousands of print and online news [&#8230;]
<p><a href="https://www.businessjournalng.com/reputation-economy-how-nigerian-brands-won-lost-public-trust-in-2025/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>MTN: The Best Mobile Internet Performance in Nigeria 2025</title>
		<link>https://www.businessjournalng.com/mtn-the-best-mobile-internet-performance-in-nigeria-2025/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Thu, 15 Jan 2026 14:36:38 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=24902</guid>

					<description><![CDATA[  Analysis period: January 1, 2025 &#8211; December 31, 2025 The nPerf score, expressed in nPoints, reflects the overall quality of the connection experienced by the user. The results take into account all relevant indicators. MTN establishes itself as leader of mobile Internet in Nigeria for 2025, according to the annual nPerf barometer. This edition [&#8230;]
<p><a href="https://www.businessjournalng.com/mtn-the-best-mobile-internet-performance-in-nigeria-2025/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>NIPR Postpones Annual PRICE Awards to Jan 25, 2026</title>
		<link>https://www.businessjournalng.com/nipr-postpones-annual-price-awards-to-jan-25-2026/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Thu, 11 Dec 2025 12:38:15 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=24723</guid>

					<description><![CDATA[The Nigerian Institute of Public Relations (NIPR) has deferred the date for its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026, instead of December 7, 2025 as earlier announced. The postponement became necessary to balance out and ensure no one is left behind as the observance of Christmas [&#8230;]
<p><a href="https://www.businessjournalng.com/nipr-postpones-annual-price-awards-to-jan-25-2026/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>Wines of Canada Debuts in the Nigerian Market</title>
		<link>https://www.businessjournalng.com/wines-of-canada-debuts-in-the-nigerian-market/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Mon, 08 Dec 2025 07:41:23 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=24696</guid>

					<description><![CDATA[Carl DIB Merchandising Limited, a leading company in the import of high-quality wines, spirits and Fast- Moving Consumer Goods (FMCG), has launched an array of 20 variants of premium Canadian wines into the Nigerian market. This exciting development is set to usher in a new level of elegance and opulence to the Nigerian viticulture. According [&#8230;]
<p><a href="https://www.businessjournalng.com/wines-of-canada-debuts-in-the-nigerian-market/" rel="nofollow">Source</a></p>]]></description>
		
		
		
			</item>
		<item>
		<title>Malta Guinness, TRACE Naija Energise Campuses Across Nigeria with “In The City” Tour</title>
		<link>https://www.businessjournalng.com/malta-guinness-trace-naija-energise-campuses-across-nigeria-with-in-the-city-tour/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Fri, 07 Nov 2025 12:20:50 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=24492</guid>

					<description><![CDATA[This year’s edition of the annual Trace In The City campus tour will go down as one of the most exhilarating, thanks to Nigeria’s premium malt drink, Malta Guinness. In partnership with the tour’s organisers, TRACE Naija, the brand, renowned for fuelling the greatness and positive energy of Nigerians was on ground to give students [&#8230;]
<p><a href="https://www.businessjournalng.com/malta-guinness-trace-naija-energise-campuses-across-nigeria-with-in-the-city-tour/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<item>
		<title>P+ Measurement Services Sparks Global Dialogue on Outcome-Based Measurement at 2025 AMEC Measurement Month</title>
		<link>https://www.businessjournalng.com/p-measurement-services-sparks-global-dialogue-on-outcome-based-measurement-at-2025-amec-measurement-month/</link>
		
		<dc:creator><![CDATA[Business Journal]]></dc:creator>
		<pubDate>Wed, 05 Nov 2025 15:27:24 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://www.businessjournalng.com/?p=24465</guid>

					<description><![CDATA[P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will proudly host the 2025 edition of AMEC Measurement Month in Nigeria on Friday, November 28, 2025, from 12:00 p.m. to 2:00 p.m. (WAT) via Google Meet. Themed “From Outputs to Outcomes: Measuring What Matters,” this year’s event will convene leading professionals across communications, public relations, and [&#8230;]
<p><a href="https://www.businessjournalng.com/p-measurement-services-sparks-global-dialogue-on-outcome-based-measurement-at-2025-amec-measurement-month/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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