Sunday, September 28, 2025
24.9 C
Lagos

MTN Partners ETAP to Reward Nigerians for Good Driving

Africa’s leading technology company, has teamed up with ETAP, a mobility technology company that creates solutions and incentives to improve the automotive experience across Africa, to reward Nigerian drivers for maintaining good driving behaviour.

Leveraging ETAP’s game-changing app which uses advanced telematics to monitor driving behaviour such as speed, acceleration, braking, cornering and focus, MTN customers across Nigeria will be able to earn Safe Driving Points that can be converted into vouchers for fuel, shopping vouchers for the most in-demand retail outlets, cinema and concert tickets, as well as vouchers for other exciting experiences. ETAP will also sponsor data for MTN customers to access the app so that it would not consume data from their existing allowance and it would continue to work if they run out of data.

MTN is Nigeria’s largest mobile network operator, connecting over 68 million people across the country with each other and to the world. It is committed to using its vast coverage to enable improved experiences across the country.

As part of this partnership with ETAP, MTN customers will also get a free 35-point car inspection at AutoFast locations in Total filling stations, making it easier to keep their vehicles in the best condition. ETAP also has a leaderboard where drivers are gamified to maintain good driving behaviour.

Drivers can monitor the leaderboard in real time to get actionable insights on their driving behaviour, access tips to improve their driving behaviour and get rewarded for driving better.

In addition, drivers can also challenge each other on who the better driver is based on their leaderboard ranking.

ETAP’s business model is based on the concept of Shared Value Insurance, which focuses on incentivising people with rewards to reduce their insurance risk by adopting good behaviour. Along with the rewards, drivers can buy insurance in 90 seconds and complete claims in three minutes or less, with flexible coverage options including daily, weekly, monthly, quarterly and annual plans depending on their needs.

ETAP also uses machine learning to build intelligent risk profiles that determine appropriate premiums for each driver, allowing them to achieve lower premiums by driving safely.

Adia Sowho, Chief Marketing Officer of MTN Nigeria said, “We want to connect our customers to exciting products and services that enable the best experiences, and this partnership with ETAP aligns perfectly with this mission. We are excited to be working with this innovative company to inspire behaviour change on Nigerian roads and ultimately improve the day-to-day experience of millions of Nigerians.”

Ibraheem Babalola, CEO and founder of ETAP, said “beyond driving much-needed insurance penetration in Nigeria, we are committed to inspiring behaviour change on our roads. We strongly believe that our shared value insurance model combined with MTN’s vast reach has the potential to catalyse improved driving behaviour on Nigerian roads. We are thrilled to have partnered with arguably the biggest company in Nigeria and we are looking forward to working together to drive real change across the country.”

 

 

spot_img
spot_img

Hot this week

AIICO Deepens Bond with Retirees, Holds Annuity Forum in Lagos, PH

Mr. Gbenga Ilori, Head, Retail Business at AIICO, in...

Sovereign Trust Insurance Holds 30th AGM

L-R: Eric Balogun, Independent Director, Emi Faloughi, Director, Kayode Adigun,...

Unity Bank Shareholders Approve Merger with Providus Bank

  EGM: From left: Mr. Usman Abdulkadir, Executive Director, Risk...

NNPCL: Ogoni Re-entry is a Beacon of Reconciliation through Collaboration

The re-entry into Ogoniland marks a historic turning point...

NLNG, NCDMB Celebrate 122 Graduates of Train 7 HCD Training Program

NLNG in collaboration with the Nigerian Content Development and...

Topics

Lagos Shopping Festival 2015

The Lagos shopping Festival 2015 is set for Thursday, Friday and Saturday, December 17, 18 and 19 at Tafawa Balewa Square TBS, Lagos. Over 350 local and international exhibitors are expected at the Festival. Also, an estimated 1.5 million visitors are expected to visit the 3-day festival. For participation and enquiries, pls call 08023088874. Email: [email protected]. Or visit the website at www.lagosshoppingfestival.com.ng.

NIGERIA Set to Host 47th AIO Conference 2020

Tope Smart Chairman Nigerian Insurers Association The Federal Republic of Nigeria is...

UBA Group to Commence Full Banking Operations in France

As part of President Bola Ahmed Tinubu's state visit...

Africa: ‘Staying the Course Despite Economic Slow Down’

According to EY’s 2016 Africa Attractiveness Program 2016, Staying...

Fidelity Bank Debunks Online Video Alleging Violence Against Customer

Fidelity Bank Plc has strongly debunked a video circulating...

Afreximbank: The $6bn War Chest to Strengthen Food Security in Africa

The African Export-Import Bank (Afreximbank) has staked US$6 billion...

NAICOM, Fire Service Hold Sensitisation Forum on Insurance of Buildings

From left: Mr. Leonard Akah (Director, Policy & Regulation...

FG Commits to Infrastructural Development Through PPP – ICRC

L-R: Mr Soji Adeleye, CEO, Alfe City Institution, Dr...
spot_img

Related Articles

Popular Categories

spot_imgspot_img