Monday, October 20, 2025
24.4 C
Lagos

Business

Troyka Holdings Chair, Biodun Shobanjo, Inducted into Loeries Hall of Fame

Nigeria’s foremost advertising leader and Chairman of Troyka Holdings,...

Zenith Bank, NEM, Seplat, AIICO, Dangote Cement, First HoldCo Recognised as Nigeria’s High-Performing Companies

L-R:    Michael Ani, Manager, Investor Relations, Dangote Cement; Oluseyi...

Finance Min, Wale Edun, to Keynote FiBOP Annual Confab Oct 18

The Honourable Minister of Finance and Coordinating Minister of...

Niteon Unveils First African Manufacturers Bank to Unlock $200bn Digital Export Market

Niteon, one of Nigeria's largest digital export marketplaces, has...

FG Boosts MSME Financing with NCGC Initiative

In a bid to boost economic growth and development,...

ICT

Konga Partners Verve to Delight Customers with Free Shopping Vouchers

  Konga, Nigeria’s leading composite e-commerce platform has partnered with...

NCC Spotlights Renewable Energy on World Consumer Rights Day

  The Nigerian Communications Commission (NCC) has concluded arrangements to...

Governors, NCC Set for Broadband Awareness Forum Oct 20

All Nigeria State Governors are set to discuss how...

VerveLife 5.0 Gears Up for Nairobi, Lagos Events

Following a successful series of Verve Life 5.0 satellite...

Telecom Infrastructure Critical to Successful 2023 Elections – Danbatta

The Executive Vice Chairman of the Nigerian Communications Commission,...

Capital Market

SEC DG: Commission Considering Gradual Implementation of ISSB Standards

The Director General of the Securities and Exchange Commission...

ISSB-Aligned Disclosures Will Lower Capital Costs, Attract Global Investors — SEC

The Securities and Exchange Commission (SEC) has unveiled plans...

SEC DG to Cadets:  Invest Early, Long Term to Create Wealth

Graduating Cadets of the Nigerian Defence Academy (NDA) have...

SEC DG: Accountability, Transparency will Boost Investor Confidence in Capital Market

The Director General of the Securities and Exchange Commission...

SEC DG: Digital Assets Represent $10tn Opportunity by 2030

The Director General of the Securities and Exchange Commission...

Insurance

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Leadway Assurance: Insurance Company of the Year at 2025 BAFI Awards

L-R: Managing Director, Leadway Assurance, Gboyega Lesi; Publisher, BuisnessDay...

Heirs Insurance Group Announces Inaugural Travel Festival: A Call for Inclusive Travel Ecosystem for Africans

Heirs Insurance Group (HIG), Nigeria’s fastest-growing insurance group, has...

Sovereign Trust Insurance Celebrates 2025 Customer Service Week

Sovereign Trust Insurance Plc has been actively involved in...

Leadway: 55 Years of Innovation, Expanding Financial Access, Inclusion Across West Africa

Leadway, one of Nigeria’s foremost non-banking financial services and...

Business

Troyka Holdings Chair, Biodun Shobanjo, Inducted into Loeries Hall of Fame

Nigeria’s foremost advertising leader and Chairman of Troyka Holdings,...

Zenith Bank, NEM, Seplat, AIICO, Dangote Cement, First HoldCo Recognised as Nigeria’s High-Performing Companies

L-R:    Michael Ani, Manager, Investor Relations, Dangote Cement; Oluseyi...

Finance Min, Wale Edun, to Keynote FiBOP Annual Confab Oct 18

The Honourable Minister of Finance and Coordinating Minister of...

Niteon Unveils First African Manufacturers Bank to Unlock $200bn Digital Export Market

Niteon, one of Nigeria's largest digital export marketplaces, has...

FG Boosts MSME Financing with NCGC Initiative

In a bid to boost economic growth and development,...

ICT

Konga Partners Verve to Delight Customers with Free Shopping Vouchers

  Konga, Nigeria’s leading composite e-commerce platform has partnered with...

NCC Spotlights Renewable Energy on World Consumer Rights Day

  The Nigerian Communications Commission (NCC) has concluded arrangements to...

Governors, NCC Set for Broadband Awareness Forum Oct 20

All Nigeria State Governors are set to discuss how...

VerveLife 5.0 Gears Up for Nairobi, Lagos Events

Following a successful series of Verve Life 5.0 satellite...

Telecom Infrastructure Critical to Successful 2023 Elections – Danbatta

The Executive Vice Chairman of the Nigerian Communications Commission,...

Capital Market

SEC DG: Commission Considering Gradual Implementation of ISSB Standards

The Director General of the Securities and Exchange Commission...

ISSB-Aligned Disclosures Will Lower Capital Costs, Attract Global Investors — SEC

The Securities and Exchange Commission (SEC) has unveiled plans...

SEC DG to Cadets:  Invest Early, Long Term to Create Wealth

Graduating Cadets of the Nigerian Defence Academy (NDA) have...

SEC DG: Accountability, Transparency will Boost Investor Confidence in Capital Market

The Director General of the Securities and Exchange Commission...

SEC DG: Digital Assets Represent $10tn Opportunity by 2030

The Director General of the Securities and Exchange Commission...

Insurance

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Leadway Assurance: Insurance Company of the Year at 2025 BAFI Awards

L-R: Managing Director, Leadway Assurance, Gboyega Lesi; Publisher, BuisnessDay...

Heirs Insurance Group Announces Inaugural Travel Festival: A Call for Inclusive Travel Ecosystem for Africans

Heirs Insurance Group (HIG), Nigeria’s fastest-growing insurance group, has...

Sovereign Trust Insurance Celebrates 2025 Customer Service Week

Sovereign Trust Insurance Plc has been actively involved in...

Leadway: 55 Years of Innovation, Expanding Financial Access, Inclusion Across West Africa

Leadway, one of Nigeria’s foremost non-banking financial services and...

Verve, Adidas Renew Partnership towards Africa’s Biggest Fitness Party, VerveLife 7.0

Verve, Africa’s leading domestic payments card and token brand, has announced a renewed partnership with leading global sportswear brand, adidas, for the seventh (7.0) edition of VerveLife, which has progressively gained acclaim as Africa’s largest and most celebrated fitness festival series. This marks the second time Verve and adidas have entered strategic collaboration, premised on a common goal of transforming fitness and wellness across the continent.

Launched seven (7) years ago, VerveLife has become Verve’s flagship lifestyle initiative, revolutionising fitness and wellness in Nigeria and beyond, while promoting a healthy lifestyle among Verve’s cardholders and fitness enthusiasts.

Attracting over 12,000 participants annually from West and East Africa, the festival has grown into one of the continent’s most significant fitness platforms. It features high-intensity workout sessions, dance routines, and fitness challenges led by expert instructors, culminating in a spectacular after party designed for fitness enthusiasts to unwind following the invigorating wellness sessions.

Cherry Eromosele, Executive Vice President, Marketing and Communications, Interswitch Group, expressed her optimism about the renewed partnership:

“We are thrilled to take VerveLife to new heights this year, building on the success of our previous editions. Our renewed partnership with adidas underscores our unwavering commitment to delivering exceptional experiences that resonate deeply with fitness enthusiasts across Africa.

This collaboration not only enhances the quality of the event but also enriches the overall experience for our participants. With adidas on board, attendees can look forward to an invigorating presence, including exclusive complimentary merchandise and attractive product discounts. We are excited to see our community come together, united by a shared passion for fitness and wellness,” Eromosele said.

Brett Burgess, Commercial Director for Africa at adidas, commenting on the partnership said,

“Our partnership with VerveLife is an amazing opportunity for adidas as a Brand to connect with potential consumers in East and West Africa through this transformative event, bringing likeminded consumers together, working out together while enjoying the experience with a community.

“VerveLife provides a unique platform for us to connect with individuals who are passionate about fitness, and we are eager to bring our expertise and resources to support their journey. This collaboration allows us to contribute to a larger movement that encourages people to live healthier, more active lives, while having fun. We look forward to an inspiring and impactful VerveLife 7.0, where we can help participants achieve their fitness goals and enjoy a vibrant community experience,” Burgess remarked.

This year, the VerveLife fitness train will travel across Nigeria stopping in cities such as Asaba, Enugu, Abuja on August 17, September 14, and October 12, 2024, respectively before returning to Lagos for the highly anticipated grand finale in November.

It will also make a stop at Uganda (Kampala) for the 2nd time and Kenya (Nairobi) for the 3rd time, before culminating in an exciting grand finale for the ultimate fitness extravaganza. The grand finale and after-party will be held on November 2, 2024, at the Landmark Event Center in Victoria Island, Lagos.

As Verve and adidas continue their commitment to championing fitness and wellness across Africa, fitness enthusiasts across Nigeria, Kenya and Uganda can look forward to yet another exciting edition of Africa’s biggest fitness party, VerveLife 7.0.

Hot this week

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Stanbic IBTC Bank, LOXEA BYD forge alliance for Electric Vehicle Financing

In a strategic move to advance Nigeria’s shift toward...

CBN, Bank of Angola Sign MoU on Technical Co-operation at IMF/World Bank Meeting

In an effort to enhance bilateral cooperation and technical...

NBS: Nigeria’s Inflation Falls to 18.02% in September, Lowest Level in Three Years

Nigeria’s headline inflation rate fell for the sixth consecutive...

NUPEMCO Marks 2025 CSW with Nationwide Pension Awareness Activities, Huawei-Supported National Essay competition

The Nigerian University Pension Management Company (NUPEMCO) celebrated the...

Topics

Linkage Assurance Gross Written Premium up 16% to N12.98bn in 2022

Amidst tough operating environment in the 2022 financial year,...

MTN Plans $96m Network Upgrade in Ghana

MTN Ghana will this year, proceed to the modernisation...

Insurance Meets Tech 2.0 2023: Registration Opens

As the highly anticipated second edition of INSURANCE MEETS...

Sovereign Trust Insurance, Junior Chambers Partner on Back-to-School Project

L-R: Segun Bankole, DGM/Head, Sales & Corporate Communications, Sovereign...

Global Air Freight Growth Slows in May

The International Air Transport Association (IATA) released global air...

WSIS Unveils 18 2016 Prize Winners

ITU Secretary-General, Houlin Zhao yesterday announced the 18 winners...

GLO Leads with 26.6m New Internet Subscribers in June

Globacom, Nigeria's data grandmasters, has again bested other operators...

Why Is Nigeria Recording More Malnutrition Deaths Than War-Torn Palestine?

By Elvis Eromosele At the end of July 2025, the...
Exit mobile version