Sterling, Aké Festival, Transform Lagos into Dazzling Fusion of Culture, Art, Magic

L-R Mazeedah Olutosin, Submissions Editor at Ouida Books; Maurice Igugu, Chief Marketing Officer at Sterling Bank; Lola Shoneyin, Founder, Book Buzz Foundation and Director, Aké Arts and Book Festival; Tobechukwu Anyachebelu, Administrative Manager at Book Buzz Foundation; Anjola Ayodeji, Bookstore Officer at Ouida Books during the opening of Ake Arts & Books Festival held in Lagos on Thursday.

The Aké Arts and Books Festival has kicked off with a bang, bringing together literature lovers, artists, and creatives from across Africa and beyond.

At the heart of this vibrant celebration is Sterling Bank, which has served as a dedicated headline sponsor for eight consecutive years, playing a key role in elevating Africa’s creativity and culture to global prominence.

Opening the festival, Lola Shoneyin, the dynamic and visionary director of Aké, captivated the audience with her reflections on the theme, “Finding Freedom.” Shoneyin addressed pressing global issues with a sense of urgency and candor.

“I’ve seen too many structures fail us—systems that were supposed to keep us curious and informed have crumbled, leaving people dehumanised and hopeless,” Shoneyin said. “But here, at Aké Festival, we don’t shy away from those hard truths. We embrace them, knowing our stories hold the power to heal, to inspire, and yes, to set us free.”

Her words resonated deeply with the crowd. “Freedom may feel harder to grasp these days, but through creativity—through art, literature, and music—we can spark hope and reimagine what’s possible,” she added, drawing a wave of applause that set the tone for an event brimming with promise and inspiration.

The festival buzzes with activity, offering a diverse lineup that includes book chats, panel discussions, poetry, music, and film screenings. Each event is thoughtfully designed to provoke reflection and foster connection, creating a space where attendees can celebrate the richness of Africa’s storytelling.

In a recent press briefing, Sterling Bank’s Chief Marketing Officer, Maurice Igugu, spoke about why the bank remains deeply involved with Aké. “Platforms like Aké are essential for fostering creativity and preserving culture,” Igugu explained. “It’s more than just an event—it’s a celebration of who we are and what makes us unique. It showcases the richness of African heritage and amplifies our voices on a global stage.”

He also emphasised Sterling’s role in supporting the arts. “When we invest in initiatives like Aké, we’re not just funding a festival; we’re supporting a movement that nurtures creativity and encourages intellectual and cultural growth,” Igugu said.

Sterling’s contributions have ensured that Aké remains a space where ideas thrive, and stories travel far beyond Africa’s borders. While Shoneyin’s leadership has shaped the festival’s soul, Sterling’s support has provided the foundation for it to flourish.

As the festival unfolds, its vibrant energy is a testament to the power of collaboration between visionaries like Shoneyin and supporters like Sterling Bank. Together, they are showcasing Africa’s creativity and paving the way for its future.

 

Hot this week

AIICO Wins 2026 Insurance Company of the Year at Nairametrics Capital Market Awards

Left - right: Akin Morakinyo (Registrar, Chartered Institute of...

CREDIBILITY MARKETING: THE MOST EXPENSIVE CURRENCY IN THE AI DIGITAL AGE

  By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets...

PUBLIC POSITIONING: WHY GREAT BRANDS MUST BE SEEN IN THE RIGHT PLACES

   By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets...

VISIBLE PROXIMITY: WHY THE FUTURE BELONGS TO BRANDS PEOPLE CAN CONSTANTLY SEE

  By Solomon Sanusi Strategist Connecting Ideas, Travel, Technology, and Markets...

Media, Public Trust Key to Security Success – Dr. Chike Duru

Associate Professor and Head of the Department of Mass...

Topics

Stanbic IBTC Reports N83bn Profit in 2020, Holds AGM May 27

In its audited financial statements for the period ended...

AIICO Insurance: Partnership by Stakeholders Necessary to Grow Agric Sector

Making a presentation on Agricultural Insurance at the annual...

Sustained Sell-Offs Drag Benchmark Index… NSE ASI down 0.9%

The bearish performance of the local bourse was extended...

Siemens Launches FABRIC – Model for Future African Smart Cities

Siemens launched an extraordinary data visualisation project called FABRIC...

SMEDAN: 100 Small Businesses for 2022 MSME Fair in Lagos

Mr. Olawale Fasanya Director-General SMEDAN Over one hundred micro small and medium...

Nigeria’s Reforms Driving Strong Domestic Capital Mobilisation, Says NGX Group CEO

The Group Managing Director/Chief Executive Officer of Nigerian Exchange...

NDIC, Senate Committee Retreat on Financial System Stability

L –R: Chairman, Senate Committee on Banking, Insurance and...

Union Bank Honoured as Best in Workplace Practice at Seras Awards

L-R: Head, Strategic Communications and Media Relations, Union Bank,...