Monday, October 20, 2025
24.1 C
Lagos

Business

Troyka Holdings Chair, Biodun Shobanjo, Inducted into Loeries Hall of Fame

Nigeria’s foremost advertising leader and Chairman of Troyka Holdings,...

Zenith Bank, NEM, Seplat, AIICO, Dangote Cement, First HoldCo Recognised as Nigeria’s High-Performing Companies

L-R:    Michael Ani, Manager, Investor Relations, Dangote Cement; Oluseyi...

Finance Min, Wale Edun, to Keynote FiBOP Annual Confab Oct 18

The Honourable Minister of Finance and Coordinating Minister of...

Niteon Unveils First African Manufacturers Bank to Unlock $200bn Digital Export Market

Niteon, one of Nigeria's largest digital export marketplaces, has...

FG Boosts MSME Financing with NCGC Initiative

In a bid to boost economic growth and development,...

ICT

Konga Partners Verve to Delight Customers with Free Shopping Vouchers

  Konga, Nigeria’s leading composite e-commerce platform has partnered with...

NCC Spotlights Renewable Energy on World Consumer Rights Day

  The Nigerian Communications Commission (NCC) has concluded arrangements to...

Governors, NCC Set for Broadband Awareness Forum Oct 20

All Nigeria State Governors are set to discuss how...

VerveLife 5.0 Gears Up for Nairobi, Lagos Events

Following a successful series of Verve Life 5.0 satellite...

Telecom Infrastructure Critical to Successful 2023 Elections – Danbatta

The Executive Vice Chairman of the Nigerian Communications Commission,...

Capital Market

SEC DG: Commission Considering Gradual Implementation of ISSB Standards

The Director General of the Securities and Exchange Commission...

ISSB-Aligned Disclosures Will Lower Capital Costs, Attract Global Investors — SEC

The Securities and Exchange Commission (SEC) has unveiled plans...

SEC DG to Cadets:  Invest Early, Long Term to Create Wealth

Graduating Cadets of the Nigerian Defence Academy (NDA) have...

SEC DG: Accountability, Transparency will Boost Investor Confidence in Capital Market

The Director General of the Securities and Exchange Commission...

SEC DG: Digital Assets Represent $10tn Opportunity by 2030

The Director General of the Securities and Exchange Commission...

Insurance

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Leadway Assurance: Insurance Company of the Year at 2025 BAFI Awards

L-R: Managing Director, Leadway Assurance, Gboyega Lesi; Publisher, BuisnessDay...

Heirs Insurance Group Announces Inaugural Travel Festival: A Call for Inclusive Travel Ecosystem for Africans

Heirs Insurance Group (HIG), Nigeria’s fastest-growing insurance group, has...

Sovereign Trust Insurance Celebrates 2025 Customer Service Week

Sovereign Trust Insurance Plc has been actively involved in...

Leadway: 55 Years of Innovation, Expanding Financial Access, Inclusion Across West Africa

Leadway, one of Nigeria’s foremost non-banking financial services and...

Business

Troyka Holdings Chair, Biodun Shobanjo, Inducted into Loeries Hall of Fame

Nigeria’s foremost advertising leader and Chairman of Troyka Holdings,...

Zenith Bank, NEM, Seplat, AIICO, Dangote Cement, First HoldCo Recognised as Nigeria’s High-Performing Companies

L-R:    Michael Ani, Manager, Investor Relations, Dangote Cement; Oluseyi...

Finance Min, Wale Edun, to Keynote FiBOP Annual Confab Oct 18

The Honourable Minister of Finance and Coordinating Minister of...

Niteon Unveils First African Manufacturers Bank to Unlock $200bn Digital Export Market

Niteon, one of Nigeria's largest digital export marketplaces, has...

FG Boosts MSME Financing with NCGC Initiative

In a bid to boost economic growth and development,...

ICT

Konga Partners Verve to Delight Customers with Free Shopping Vouchers

  Konga, Nigeria’s leading composite e-commerce platform has partnered with...

NCC Spotlights Renewable Energy on World Consumer Rights Day

  The Nigerian Communications Commission (NCC) has concluded arrangements to...

Governors, NCC Set for Broadband Awareness Forum Oct 20

All Nigeria State Governors are set to discuss how...

VerveLife 5.0 Gears Up for Nairobi, Lagos Events

Following a successful series of Verve Life 5.0 satellite...

Telecom Infrastructure Critical to Successful 2023 Elections – Danbatta

The Executive Vice Chairman of the Nigerian Communications Commission,...

Capital Market

SEC DG: Commission Considering Gradual Implementation of ISSB Standards

The Director General of the Securities and Exchange Commission...

ISSB-Aligned Disclosures Will Lower Capital Costs, Attract Global Investors — SEC

The Securities and Exchange Commission (SEC) has unveiled plans...

SEC DG to Cadets:  Invest Early, Long Term to Create Wealth

Graduating Cadets of the Nigerian Defence Academy (NDA) have...

SEC DG: Accountability, Transparency will Boost Investor Confidence in Capital Market

The Director General of the Securities and Exchange Commission...

SEC DG: Digital Assets Represent $10tn Opportunity by 2030

The Director General of the Securities and Exchange Commission...

Insurance

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Leadway Assurance: Insurance Company of the Year at 2025 BAFI Awards

L-R: Managing Director, Leadway Assurance, Gboyega Lesi; Publisher, BuisnessDay...

Heirs Insurance Group Announces Inaugural Travel Festival: A Call for Inclusive Travel Ecosystem for Africans

Heirs Insurance Group (HIG), Nigeria’s fastest-growing insurance group, has...

Sovereign Trust Insurance Celebrates 2025 Customer Service Week

Sovereign Trust Insurance Plc has been actively involved in...

Leadway: 55 Years of Innovation, Expanding Financial Access, Inclusion Across West Africa

Leadway, one of Nigeria’s foremost non-banking financial services and...

10 Years in Media Monitoring and Intelligence Profession: Lessons Learned

 

As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience in the industry.

During this time, I have learned many lessons that have helped me to become a better professional and person. In this article, I will share some of the most important lessons I have learned over the past 10 years.

 

Lesson 1: Attention to Detail is Key

One of the most important lessons I have learned is the importance of attention to detail. In media monitoring and intelligence, even the smallest details can make a big difference in the accuracy and quality of the work. I have learned to pay close attention to every detail, from the spelling of a name to the source of a news article, to ensure that my work is as accurate and reliable as possible.

Lesson 2: Stay Up-to-Date with Industry Changes

The media industry is constantly evolving, and it is important to stay up-to-date with the latest changes and trends. I have made it a priority to stay informed about new technologies, media platforms, and industry regulations. This has helped me to stay ahead of the curve and provide the most relevant and effective services to my clients.

Lesson 3: Communication is Key

Effective communication is essential in any profession, but it is especially important in media monitoring and intelligence. I have learned that clear and concise communication is essential when working with clients, colleagues, and other stakeholders. This includes not only verbal and written communication but also the ability to listen actively and ask questions when needed.

Lesson 4: Adaptability is Essential

The media landscape is constantly changing, and it is important to be able to adapt to new challenges and situations. Over the past 10 years, I have learned to be flexible and open-minded, to be able to adapt to new technologies, new clients, and new situations. This has helped me to stay relevant and effective in a constantly changing industry.

Lesson 5: Collaboration is Key

Media monitoring and intelligence is a collaborative profession, and working effectively with colleagues and other stakeholders is essential. I have learned the importance of building strong relationships and collaborating effectively with others to achieve common goals. This includes working with clients, vendors, and other industry professionals to provide the best possible service.

Lesson 6: Technology is Essential

In today’s media landscape, technology is essential to success in media monitoring and intelligence. I have learned to embrace new technologies and platforms, and to stay up-to-date with the latest tools and software. This has allowed me to provide more accurate, efficient, and effective services to my clients.

Lesson 7: Embrace Continuous Learning

The media industry is constantly evolving, and it is important to embrace continuous learning to stay ahead of the curve. Over the past decade, I have made it a priority to stay informed about the latest trends, technologies, and best practices in media monitoring and intelligence. This has helped me to provide the most effective services to my clients.

Lesson 8: Integrity is Essential

Integrity is essential in any profession, but it is especially important in media monitoring and intelligence. I have learned to maintain the highest standards of ethical conduct, and to always act with integrity and professionalism. This has helped me to build strong relationships with clients and colleagues, and to maintain a reputation as a trusted and reliable professional.

Lesson 9: Be Patient

Patience is an important quality in media monitoring and intelligence, as results may not always come quickly or easily. I have learned to be patient and persistent, and to keep working towards my goals even when progress is slow. This has helped me to achieve success in the industry and to provide the best possible services to my clients.

Lesson 10: Never Stop Improving

Finally, I have learned that there is always room for improvement in media monitoring and intelligence.

There is value in collaboration. Working with a diverse team of professionals and leveraging the expertise of those with different backgrounds, experiences, and perspectives has enabled me to provide advisory to clients which helps them develop more effective strategies and to create more powerful and compelling content.

Philip Odiakose is the Chief Insights Consultant at P+ Measurement Services, a Media Intelligence Consultancy in Lagos State, Nigeria.

Hot this week

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Stanbic IBTC Bank, LOXEA BYD forge alliance for Electric Vehicle Financing

In a strategic move to advance Nigeria’s shift toward...

CBN, Bank of Angola Sign MoU on Technical Co-operation at IMF/World Bank Meeting

In an effort to enhance bilateral cooperation and technical...

NBS: Nigeria’s Inflation Falls to 18.02% in September, Lowest Level in Three Years

Nigeria’s headline inflation rate fell for the sixth consecutive...

NUPEMCO Marks 2025 CSW with Nationwide Pension Awareness Activities, Huawei-Supported National Essay competition

The Nigerian University Pension Management Company (NUPEMCO) celebrated the...

Topics

Forex MasterClass Course Opens in Lagos Sept 9

For Participation: Contact: Lagos Capital Group: Phone: 234(0)8035180508 or...

Emirates Invests $2bn to Enhance On-Board Customer Experience

Emirates is investing over US$ 2 billion to enhance...

‘Insurance Sector Needs Govt Support–Mutual Benefits Chairman

  Dr. Akin Ogunbiyi Chairman Mutual Benefits Assurance Plc Dr. Akin Ogunbiyi, Chairman,...

UNDP Unveils Accelerator Lab to Generate Solutions to Nigeria’s Dev Challenges

Today, the United Nations Development Programme (UNDP) officially launched...

Nigeria Abolishes Capital Levels for Insurance Firms

The National Insurance Commission and operators have jointly...

Etisalat Risks Take-over by Banks over N377bn Debt

Etisalat Nigeria may be taken over by a consortium...

Africa, ME Personal Computing Market Reports 12% Growth in 4thQtr 2021

    The Middle East and Africa (MEA) personal computing devices...

Arthur Andersen: Fall From Grace-A Sad Tale of Greed!

At "Andersen U.," the lush, 150-acre campus where Arthur Andersen LLP has trained tens of thousands of new recruits, there's a shrinento ethical accounting. A display in the Andersen Heritage Center is devoted to yellowing press clippings of a long-ago campaign to clean up the accounting industry by Leonard Spacek, who led the firm from 1947 to 1963. In one, he accused Bethlehem Steel of overstating its profits in 1964 by more than 60%. In another, he bashed the Securities and Exchange Commission for failing to crack down on companies that cooked their books, saying that at best the regulatory agency has been "a brake on the rate of retrogression in the quality of accounting."
Exit mobile version