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Business

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ICT

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Capital Market

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Insurance

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Heirs Insurance Group Announces Inaugural Travel Festival: A Call for Inclusive Travel Ecosystem for Africans

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Sovereign Trust Insurance Celebrates 2025 Customer Service Week

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Leadway: 55 Years of Innovation, Expanding Financial Access, Inclusion Across West Africa

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Business

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Zenith Bank, NEM, Seplat, AIICO, Dangote Cement, First HoldCo Recognised as Nigeria’s High-Performing Companies

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Insurance

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Leadway Assurance: Insurance Company of the Year at 2025 BAFI Awards

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Women Driving Mobile Internet Time

Women are more likely than men to use the internet on their mobile phones according to a new report released by UKOM, the body responsible for online audience measurement, based on comScore cross platform online data.

Half (49%) of all women’s internet time in the UK is spent on smartphones – rising to 59% among women aged 18-24.

In comparison, just 39% of men’s online time is on smartphones. For men, PCs/laptops remain the dominant device for going online, accounting for 48% of their internet time, compared to only 35% among women.

Consequently, women account for the majority (52%) of all UK smartphone internet time but just 39% of PC/laptop internet time.

“The old cliché that women spend more time on the phone than men turns out to also ring true for internet usage,” says UKOM’s Director of Insight, Julie Forey. “Understanding how consumers’ online behaviour differs by platform can help agencies and advertisers plan campaigns more effectively, such as knowing men don’t dominate mobile time as they do on computers.

“This is exactly what BT did in the 1980s after identifying women were actually the heaviest users of its landline service, being more disposed to chat with friends and family. They used this insight to create their hugely successful ‘It’s good to talk’ campaign to encourage those who didn’t use the phone as much – namely men – to use it more to connect with people and improve relationships.”

Sectors where women’s smartphone time most outweighs men’s

The data, from comScore’s multi-platform measurement system*, also reveals that women’s smartphone time most outweighs men’s on social media, retail and games website/apps.

In April 2016, women in the UK spent 4.8 billion more social media minutes than men on their smartphones – the equivalent of nearly 5 ½ hours more per woman smartphone internet user. Women spent 1.5 billion more retail minutes on phones than men (1 hour 43 minutes more per person) and 1.4 billion more on games (1 hour 38 minutes more per person).

“Women, with their more natural desire to connect with friends and family, as well as their predilection for shopping, play a much bigger role in driving internet use on smartphones,” says Forey.

“Phone conversations as a method for sharing information and catching up are increasingly being usurped by smartphone apps such as Facebook, WhatsApp, Instagram, and the like. Men still use these services on their phones, but just not to the same extent.”

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Topics

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PwC Report: Real Estate Contribution to GDP Target N2.7tr by 2016

PricewaterCoopers (PwC) has projected the contribution of real estate to the country’s Gross Domestic Product (GDP) to grow by almost N3 trillion in 2016. The accounting firm however said this is dependent on the right environment, which include adherence to global best practices in the sector, transparency and timely delivery on project execution, among others. The sector currently contributes about N1.8 trillion to the GDP. “Going by PWC revelation and the quest to meet the vision 2020 target, a lot needs to be done towards improved public infrastructure to drive the required positive change in the real estate and facilities management industry, in addition to improving the living condition of the average Nigerian.
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