The 2015 African Retail Development Index released recently revealed that Nigeria dropped from Number 2 position in Africa to Number 4, though it remains a market to consider on the continent.
Indeed, the report reveals the most attractive retail markets on the continent and discusses the growth of the middle-class in Africa, increased consumerism, the spread of malls, land being taken up for development for retail purposes and Sub-Sahara’s young and connected middle class that is growing fast and still deciding on its favourite brands.