MTN Nigeria has held an educative session for federal Ministries, Departments and Agencies (MDAs) and Non-Governmental Organisations (NGOs) on the key benefits of digital advertising, its numerous possibilities for businesses within the public sector in Nigeria.
At a breakfast meeting the MDAs and NGOs in Abuja, the Chief Digital Officer of MTN, Aisha Mumuni, said in today’s fast-paced world, staying connected with citizens was more challenging than ever.
According to a report by Senior Analysts Team, Mumuni said with the widespread use of smartphones, the opportunity to engage with people where they are most receptive has never been greater.
She said that one of the most useful tools in the 21st century is the smartphone, adding that mobile advertising creates the opportunity to meet people in the spaces they already occupy.
“With 81.2 million Nigerians owning smartphones, mobile phones have become an indispensable tool for communication, news, shopping, and socialising.
“Mobile advertising is an unprecedented opportunity for the public and private sector to deliver timely, relevant information directly into the hands of the consumers and the people as they use that space.
“It is a responsibility for the telcos, public and private sectors to ensure that public service information is accessible, timely, and meaningful,” she said.
Earlier, the Senior Manager, Digital Advertising and Campaign, MTN, Eyitayo Amushan, said that there was a way to communicate directly to people through their mobile phones, which is simply what mobile advertisements are all about.
“In the middle of having all these people gather on different platforms, there are ways we can communicate to them directly to their mobile phones.
“We have built those tech platforms; we have looked at the performance and we are also looking at the trend of the industry to see how to compete with other sort of advertisement channels.
“The power of you being able to communicate to people through promotion, in the media space is beginning to go on the rise,” he said. The Chief Enterprise Business Officer, MTN, Linda Nwafor, said that Nigerians deserved the benefits of a modern connected world
Nwafor said that businesses in the public and private sectors could leverage technology as a force for good and improved productivity. She also said that it would drive efficiencies, improve engagement and accelerate growth.
“Our job is to constantly and continuously scan our environment, engage with you, our critical stakeholders, to identify the shackles in your operations, the pain that you face on a day-by-day basis.
“Together we can work to identify ways technologies can be used to remove those obstacles and close whatever gap that exists in your operations.
“We are here to showcase ways that we have curated technology that will aid your engagement and interactions with citizens and the people that you interact with on a day-by-day basis.
“We are here to tell you that we can put this technology in your hand, and that this technology will help you attack new grounds, and define and conquer new territories,” she said.
