Monday, October 20, 2025
24.4 C
Lagos

Business

Troyka Holdings Chair, Biodun Shobanjo, Inducted into Loeries Hall of Fame

Nigeria’s foremost advertising leader and Chairman of Troyka Holdings,...

Zenith Bank, NEM, Seplat, AIICO, Dangote Cement, First HoldCo Recognised as Nigeria’s High-Performing Companies

L-R:    Michael Ani, Manager, Investor Relations, Dangote Cement; Oluseyi...

Finance Min, Wale Edun, to Keynote FiBOP Annual Confab Oct 18

The Honourable Minister of Finance and Coordinating Minister of...

Niteon Unveils First African Manufacturers Bank to Unlock $200bn Digital Export Market

Niteon, one of Nigeria's largest digital export marketplaces, has...

FG Boosts MSME Financing with NCGC Initiative

In a bid to boost economic growth and development,...

ICT

Konga Partners Verve to Delight Customers with Free Shopping Vouchers

  Konga, Nigeria’s leading composite e-commerce platform has partnered with...

NCC Spotlights Renewable Energy on World Consumer Rights Day

  The Nigerian Communications Commission (NCC) has concluded arrangements to...

Governors, NCC Set for Broadband Awareness Forum Oct 20

All Nigeria State Governors are set to discuss how...

VerveLife 5.0 Gears Up for Nairobi, Lagos Events

Following a successful series of Verve Life 5.0 satellite...

Telecom Infrastructure Critical to Successful 2023 Elections – Danbatta

The Executive Vice Chairman of the Nigerian Communications Commission,...

Capital Market

SEC DG: Commission Considering Gradual Implementation of ISSB Standards

The Director General of the Securities and Exchange Commission...

ISSB-Aligned Disclosures Will Lower Capital Costs, Attract Global Investors — SEC

The Securities and Exchange Commission (SEC) has unveiled plans...

SEC DG to Cadets:  Invest Early, Long Term to Create Wealth

Graduating Cadets of the Nigerian Defence Academy (NDA) have...

SEC DG: Accountability, Transparency will Boost Investor Confidence in Capital Market

The Director General of the Securities and Exchange Commission...

SEC DG: Digital Assets Represent $10tn Opportunity by 2030

The Director General of the Securities and Exchange Commission...

Insurance

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Leadway Assurance: Insurance Company of the Year at 2025 BAFI Awards

L-R: Managing Director, Leadway Assurance, Gboyega Lesi; Publisher, BuisnessDay...

Heirs Insurance Group Announces Inaugural Travel Festival: A Call for Inclusive Travel Ecosystem for Africans

Heirs Insurance Group (HIG), Nigeria’s fastest-growing insurance group, has...

Sovereign Trust Insurance Celebrates 2025 Customer Service Week

Sovereign Trust Insurance Plc has been actively involved in...

Leadway: 55 Years of Innovation, Expanding Financial Access, Inclusion Across West Africa

Leadway, one of Nigeria’s foremost non-banking financial services and...

Business

Troyka Holdings Chair, Biodun Shobanjo, Inducted into Loeries Hall of Fame

Nigeria’s foremost advertising leader and Chairman of Troyka Holdings,...

Zenith Bank, NEM, Seplat, AIICO, Dangote Cement, First HoldCo Recognised as Nigeria’s High-Performing Companies

L-R:    Michael Ani, Manager, Investor Relations, Dangote Cement; Oluseyi...

Finance Min, Wale Edun, to Keynote FiBOP Annual Confab Oct 18

The Honourable Minister of Finance and Coordinating Minister of...

Niteon Unveils First African Manufacturers Bank to Unlock $200bn Digital Export Market

Niteon, one of Nigeria's largest digital export marketplaces, has...

FG Boosts MSME Financing with NCGC Initiative

In a bid to boost economic growth and development,...

ICT

Konga Partners Verve to Delight Customers with Free Shopping Vouchers

  Konga, Nigeria’s leading composite e-commerce platform has partnered with...

NCC Spotlights Renewable Energy on World Consumer Rights Day

  The Nigerian Communications Commission (NCC) has concluded arrangements to...

Governors, NCC Set for Broadband Awareness Forum Oct 20

All Nigeria State Governors are set to discuss how...

VerveLife 5.0 Gears Up for Nairobi, Lagos Events

Following a successful series of Verve Life 5.0 satellite...

Telecom Infrastructure Critical to Successful 2023 Elections – Danbatta

The Executive Vice Chairman of the Nigerian Communications Commission,...

Capital Market

SEC DG: Commission Considering Gradual Implementation of ISSB Standards

The Director General of the Securities and Exchange Commission...

ISSB-Aligned Disclosures Will Lower Capital Costs, Attract Global Investors — SEC

The Securities and Exchange Commission (SEC) has unveiled plans...

SEC DG to Cadets:  Invest Early, Long Term to Create Wealth

Graduating Cadets of the Nigerian Defence Academy (NDA) have...

SEC DG: Accountability, Transparency will Boost Investor Confidence in Capital Market

The Director General of the Securities and Exchange Commission...

SEC DG: Digital Assets Represent $10tn Opportunity by 2030

The Director General of the Securities and Exchange Commission...

Insurance

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Leadway Assurance: Insurance Company of the Year at 2025 BAFI Awards

L-R: Managing Director, Leadway Assurance, Gboyega Lesi; Publisher, BuisnessDay...

Heirs Insurance Group Announces Inaugural Travel Festival: A Call for Inclusive Travel Ecosystem for Africans

Heirs Insurance Group (HIG), Nigeria’s fastest-growing insurance group, has...

Sovereign Trust Insurance Celebrates 2025 Customer Service Week

Sovereign Trust Insurance Plc has been actively involved in...

Leadway: 55 Years of Innovation, Expanding Financial Access, Inclusion Across West Africa

Leadway, one of Nigeria’s foremost non-banking financial services and...

Hero Lager Beer Wears a New Cork on Knighthood

Hero, a premium lager on the stable of International Breweries Plc, a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev) has been knighted with a new crown cork -a Red Cork and the title of “Mmanya ejiri mara Igbo.”

The Obi of Onitsha, His Royal Highness, Igwe Nnaemeka Alfred Ugochukwu Achebe, gave his blessings to commence the Red Cap ceremony in Onitsha, Anambra State, on Saturday, May 12, 2018, amid applause and excitement by hundreds of Nigerians who thronged the venue of the event, the King’s Courtyard, Ikpeazu Stadium, Onitsha.

The Obi of Onitsha, His Royal Highness, Igwe Nnaemeka Alfred Ugochukwu Achebe, gave his blessings to commence the Red Cap ceremony in Onitsha, Anambra State, on Saturday, May 12, 2018,

The red cap ideology is of high importance to the South Eastern people of Nigeria as it represents the peak of achievement, societal status and recognition for any individual or brand.

Launched into the Nigerian market in August 2012 without much fanfare, Hero lager beer warmed its way into the hearts of consumers in the South Eastern region and became a symbol of inspiration. The success of the brand draws from its strategic cultural resonance with the people and has catapulted Hero Lager from zero to a market leader in the region. Furthermore, consumers have christened Hero, ‘Oh Mpa’, in reverence and as a mark of respect (Mpa means father in Igbo language).

Speaking when he received the International Breweries Plc team in his palace, HRH, Igwe Achebe commended the management of the company for the honour of commemorating the milestone in Onitsha, the commercial nerve-centre of Anambra State and home to one of its plants.

The event, he said, speaks to the fact that International Breweries Plc., values and appreciates the people of the community wherein it operates, adding that since the inception of the brewery in Onitsha, International Breweries Plc., has not only created jobs for the people but has also been very supportive of activities in the area. “I must commend the efforts of the company. This is surely worthy of emulation. Today, as we knight Hero lager beer and award it the title of “Mmanya ejiri mara Igbo” (A symbol of inspiration), our prayer is that the brand continues to do well.”

Igwe Achebe added that Hero lager beer is a premium brew crafted by the people and for the people, a beer that is a rallying point to all Igbo men and others who need that new strong center of hope and strength to accomplish great things. Hero is also the first beer brand to be awarded a symbolic title in Nigeria.

Arne Rust, Marketing Director, International Breweries Plc., said the ceremony represents the essence of the brand. “Through this ceremony, we hope to inspire consumers to be heroes every day and in every way. We have great plans for our consumers in Nigeria, part of which includes strategically launching several beer brands to suit specific geography and cultures. Hero is a well-established brand in the eastern part of the country. International Breweries Plc., genuinely cares for the culture and tradition of the people, and we will consistently seek ways to showcase our culture and positively impact the society,” he said.

On his part, Marketing Manager Hero Lager, International Breweries Plc., Nigeria, Obumneke Okoli, said, “We want to use this opportunity to show our appreciation to our eastern brothers who have received the Hero lager beer as one of their own. Since we introduced this beer to the Nigerian market, it has clearly found its way into the taste buds of beer drinkers first in South East Nigeria and beyond. The people are happy, excited with a burning flare in them all because of this beer. For this, we say thank you.”

The red capping of Hero will run as an integrated marketing campaign during which people and Nigerian men would be rewarded in recognition of their efforts and mission to “Go! Be the Hero.” As sponsors of the FIFA World Cup 2018, Hero will be wishing the Eagles farewell as they leave for Russia with the unveiling of the world’s biggest football message written with people-“Eagles Be Fearless, Go Be The Hero.”

Hot this week

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

L:R- Funmi Olotu, National Coordinator, National Social Safety-Nets Coordinating...

Stanbic IBTC Bank, LOXEA BYD forge alliance for Electric Vehicle Financing

In a strategic move to advance Nigeria’s shift toward...

CBN, Bank of Angola Sign MoU on Technical Co-operation at IMF/World Bank Meeting

In an effort to enhance bilateral cooperation and technical...

NBS: Nigeria’s Inflation Falls to 18.02% in September, Lowest Level in Three Years

Nigeria’s headline inflation rate fell for the sixth consecutive...

NUPEMCO Marks 2025 CSW with Nationwide Pension Awareness Activities, Huawei-Supported National Essay competition

The Nigerian University Pension Management Company (NUPEMCO) celebrated the...

Topics

FG to Expand TSA Coverage in 2017

The Minister of Finance, Mrs. Kemi Adeosun says the...

Political Risk Remains Key Concern for Investors in Africa

Political risk will remain a major concern for dealmakers...

Nigeria Missing in 2017 Dubai Property Investors Listing

Online marketplace lists Top 10 nationalities buying UAE...

NAICOM Orders African Alliance Insurance to Fulfill Obligations or Face Regulatory Action

The National Insurance Commission (NAICOM) has ordered African Alliance...

Access Bank Highlights Leadership at Climate Governance Initiative Launch

Access Bank Plc has once again demonstrated its leadership...

Leadway Sponsors The Voice Nigeria to Support Entertainment Industry Insurance

In reinforcing its commitment to promoting insurance and deepening...

MTN Invests $16bn in Nigeria over 15 Years

The MTN Group yesterday announced its annual results for...
Exit mobile version