Business Journal
Branding
-
90Alliance of Frontline PR Professionals Endorses Nkechi Ali-Balogun for NIPR National President
A coalition of seasoned and respected Public Relations (PR) professionals representing a diverse spectrum of industries have come together to endorse Nkechi...
-
134Hilda Baci Cook-a-thon 2023: 4.8bn Global Audience, Nigeria/USA Lead in Media Coverage
Leading Media Intelligence Consultancy, P+ Measurement Services, conducted a media performance audit on Hilda’s Baci (Hilda Bassey Effiong) Cook-a-thon, which got her into the Guinness...
-
250Nestlé: ‘Only 50% of our Food, Drinks are Healthy’
Nestlé, makers of MILO, Maggi, and many other global food brands, has acknowledged that the nutritional value of less than half...
-
72The Role of Media Monitoring Services in Governance and its Application
By Philip Odiakose The role of media monitoring services in governance has become increasingly important in today’s rapidly changing media landscape. With...
-
80
10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
As a media monitoring and intelligence professional, I have spent the past decade honing my skills and gaining valuable experience in...
-
58P+ Measurement Services Wins 6 Awards in 2022…LaPRIGA, Brandcom, Others
P+ Measurement Services, Nigeria’s leading Independent Public Relations measurement and evaluation agency, has through its quality services to clients in diverse sectors...
-
54LASAA Unveils 2023 Mobile Advert Stickers for Branded Vehicles
The Lagos State Signage and Advertisement Agency (LASAA), the agency saddled with the mandate to regulate advertisement displays in Lagos State has...
-
72Mediacraft: Laura Oloyede is New GM, To Drive Next Growth Phase
Mediacraft Associates Limited, a leading full-service public relations and integrated brand communications consultancy firm, has announced the appointment of Ms. Laura Oloyede...
-
81Auditing Brand Media Performance PR Agency or Media Intelligence Specialist?
The repetition of the same act and expecting different results is said to be a sign of insanity. Expecting a different outcome...
-
80P + Measurement Partners PR Experts to Discuss Industry Issues
In a bid to fully evaluate and sustain communication and public relations best practices around the globe, as well as offer solutions...
-
P+ Measurement Wins Double Laurels at The Industry Award
Micheal Effiong James, Editor, Ovation Magazine, Philip Odiakose Chief Insights Officer P+ Measurement Services and Goddie Ofose, the Convener, The Industry Award P+ Measurement Services, Nigeria’s foremost...
-
86Transforming Marketing Landscape with Consumers Value Broadcasting Platform
By Elvis Eromosele Today the average consumer is inundated with advertising at every turn. Indeed, with smartphones, mobile devices, online games, moving...
-
P + Measurement, Media Intelligence Firm Activates 19th EvaluatePR Forum
In its continuous quest to evaluate and sustain communication and Public Relation best practices across the globe, and also proffer solutions to...
-
62P+ Measurement Plans18th Edition of EvaluatePR Sept 24
Nigeria’s foremost media intelligence agency, P+ Measurement Services is set to host its quarterly edition of EvaluatePR as it welcomes all communications...
