Branding Archives - Business Journal

Hero lager, a leading quality beer brand from the stable of International Breweries Plc, a proud part of the AB InBev family, has kicked off a unique campaign tagged Echefula, “Never Forget Your Identity” in Igbo dialect. The campaign seeks to connect the brand at an even deeper level with the people that have welcomed and accepted it

In the market for a set of wheels? Never bought a car before? In celebration of International Youth Day, herewith tips from Ford Motor Company to help you navigate the decision-making and buying process to avoid costly mistakes. Research Once you’ve decided on the best type and size of car for your needs (hatchback, sedan,

The World’s leading consumer health and hygiene company, Reckitt Benckiser (RB), makers of Dettol, has urged nursing mothers to embrace good hygiene practice during breast-feeding. This was reiterated upon at a breast-feeding workshop, titled ‘Sustaining Development Together’ which was carried out in partnership with Save Our Children International, Nigeria Branch in Lagos, recently. This event was organised

Red Star Express Plc is set to host entrepreneurs and owners of Small and Medium Enterprises to a forum to give them support by sharing insights, information and industry advice as it affects them in relation to the growth of their business. This event will seek to provide advice and logistics resources from Red Star

Group Managing Director of Red Star Express Plc, Sola Obabori has praised the foresight of those who built the Red Star brand from the scratch saying their tenacity has brought the company to its present state of growth. Speaking on the 24th year anniversary of the company on 12th October 2016, Obabori stated that the

Brand Africa is to release its highly anticipated 4th Brand Africa 100: Africa’s Best Brands rankings of the Top 100 Most Admired and Most Valuable brands in Africa at a Gala event at Sandton Convention Center on 22 October 2015.

The rankings, first launched in 2011 at the 2nd Brand Africa FORUM, have been held in Johannesburg, South Africa in 2011 in partnership with Brand South Africa, in Nairobi, Kenya in 2014 in partnership with the Kenya Securities Exchange and in New York in 2013 partnership with African Business on the sidelines of the UN General Assembly.