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Business

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Niteon Unveils First African Manufacturers Bank to Unlock $200bn Digital Export Market

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ICT

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VerveLife 5.0 Gears Up for Nairobi, Lagos Events

Following a successful series of Verve Life 5.0 satellite...

Telecom Infrastructure Critical to Successful 2023 Elections – Danbatta

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Capital Market

SEC DG: Commission Considering Gradual Implementation of ISSB Standards

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ISSB-Aligned Disclosures Will Lower Capital Costs, Attract Global Investors — SEC

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SEC DG to Cadets:  Invest Early, Long Term to Create Wealth

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SEC DG: Accountability, Transparency will Boost Investor Confidence in Capital Market

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Insurance

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

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Leadway Assurance: Insurance Company of the Year at 2025 BAFI Awards

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Heirs Insurance Group Announces Inaugural Travel Festival: A Call for Inclusive Travel Ecosystem for Africans

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Sovereign Trust Insurance Celebrates 2025 Customer Service Week

Sovereign Trust Insurance Plc has been actively involved in...

Leadway: 55 Years of Innovation, Expanding Financial Access, Inclusion Across West Africa

Leadway, one of Nigeria’s foremost non-banking financial services and...

Business

Troyka Holdings Chair, Biodun Shobanjo, Inducted into Loeries Hall of Fame

Nigeria’s foremost advertising leader and Chairman of Troyka Holdings,...

Zenith Bank, NEM, Seplat, AIICO, Dangote Cement, First HoldCo Recognised as Nigeria’s High-Performing Companies

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Finance Min, Wale Edun, to Keynote FiBOP Annual Confab Oct 18

The Honourable Minister of Finance and Coordinating Minister of...

Niteon Unveils First African Manufacturers Bank to Unlock $200bn Digital Export Market

Niteon, one of Nigeria's largest digital export marketplaces, has...

FG Boosts MSME Financing with NCGC Initiative

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ICT

Konga Partners Verve to Delight Customers with Free Shopping Vouchers

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NCC Spotlights Renewable Energy on World Consumer Rights Day

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Telecom Infrastructure Critical to Successful 2023 Elections – Danbatta

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Capital Market

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SEC DG: Digital Assets Represent $10tn Opportunity by 2030

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Insurance

13-year-old Rhema-Love Abraham Emerges Winner of 2025 Heirs Insurance Essay Championship

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Leadway Assurance: Insurance Company of the Year at 2025 BAFI Awards

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Heirs Insurance Group Announces Inaugural Travel Festival: A Call for Inclusive Travel Ecosystem for Africans

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Big Brother Naija All-Stars Gained 23.2m Global Reach

Media Intelligence Consultancy, P+ Measurement Services recently undertook a comprehensive evaluation of the media performance of Big Brother Naija All Stars (Big Brother Naija Season 8). The highly anticipated reality television program featured former housemates from past seasons of the popular Big Brother Naija series. The audit meticulously analyzed and revealed key insights such as the most-mentioned housemates, media sentiment, media reach, media share by countries, and sponsorships of the reality show.

According to the analysis, the housemates with the most significant mentions include Ilebaye (Ilebaye Precious Odiniya), who emerged first with 19%, followed by Mercy (Mercy Chinenye Eke) in second place with 18%, Cee-C (Cynthia Nwadiora) securing third place with 17%, Pere (Pere Egbi) occupying fourth position with 16%, and Cross (Ikechukwu Sunday Okonkwo) in fifth position with 15%.

Moniepoint, the top sponsor, received 36% of the media attention, followed by Tecno Mobile with 21%, Pepsi with 13%, Guinness Nigeria with 12%, and Aquafina with 9%. It is noteworthy that media prominence doesn’t necessarily equate to the level of financial support provided by each sponsor. It reflects the volume of media exposure and visibility they received during the event period.

According to the analysis, 50% of the sentiments were positive, which provides a valuable opportunity for the Big Brother Naija organizers to cultivate brand loyalty and engage their audience effectively, while the negative sentiment of 5% suggests that any issues or concerns raised during the event were promptly and effectively managed. The remaining 45% of sentiments remained neutral.

Big Brother Naija All Stars was analysed using data harvested from traditional and digital media. These media types provided significant insights into the reach, impact, and performance of the show, with digital media accounting for 98% and traditional media accounting for 2%, providing a sense of credibility and authenticity to the event. The high percentage of digital media mentions also suggests that digital media played a significant role in driving awareness and engagement for the show.

In terms of media coverage by country, Nigeria led the chart with 77%, trailed by Ghana and the USA, each with 3%. The United Kingdom and Canada garnered 2% each, while other countries garnered relatively lower media shares, reflecting varying levels of interest and coverage.

The estimated audience reach of 23,275,606 is a testament to the popularity and success of the Big Brother Naija All-Stars season media engagement.

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