The West Africa Business School has announced the 2017 Digital Corporate Communications, Digital PR and Digital Public Affairs Masterclass.

This comprehensive two-day programme is designed to help PR, corporate communications and public affairs leaders and professionals to get maximum benefit from integrating digital and social media into their PR strategies and programmes.

The Masterclass will show senior PR and Corporate Communications and Public Affairs leaders how they can deploy the latest digital communications tools and techniques to deliver tangible business and organisational benefits generate new business, improve reputation, nurture corporate citizenship and sustainability, retain loyal customers across all customers touch points and increase profitability for growth of the organisation.

The course is scheduled to take place as follow:

Date: 14 – 15 March 2017

Time: 9.00am – 5.00pm Daily

Venue: NECA House, Plot 42 Hakeem Balogun St., Central Business District, Alausa, Ikeja Lagos.

Nominations can be sent to: info@westafricabusinessschool.com OR wabs.edu@gmail.com or call +2348027922649.

MASTER TRAINER/COURSE DIRECTOR – Stuart Bruce MPRCA FCIPR

Stuart Bruce has earned an international reputation as a pioneer, thought-leader and doer in modernised public relations and public affairs.

After selling his stake in a PRWeek Top 150 consultancy that he co-founded, he now works as an independent public relations advisor and trainer delivering public relations, marketing and communications training programmes all over the world.

He is internationally recognised for his expertise in digital PR, online communications and social media with an emphasis on corporate communications, public affairs, government communications and B2B public relations. He has more than 27 years’ experience and is one of the world’s first PR bloggers, writing www.stuartbruce.biz since 2003.

He was co-founder and managing director of one of the UK’s first online PR consultancies growing it in less than three years into a PRWeek Top 150 Consultancy and Top 30 Digital Consultancy. He is an elected member of the Chartered Institute of Public Relations (CIPR) council, founder member of its Social Media Panel, co-author of two PR books – Share This and Share This Too. The CIPR is the world’s only PR organisation accredited and regulated by a rigorous Royal charter.

Stuart is a visiting lecturer at Leeds Beckett University teaching international post-graduate students. He is a CIPR accredited public relations practitioner and also an official trainer for the CIPR and the Institute of Internal Communications (IoIC).

He has provided training to public relations, marketing and communication professionals from more than 40 countries and has run in country training in the United Kingdom, Belgium, Germany, Poland, the Netherlands, Sweden, Denmark, Croatia, Turkey, Lebanon, Kazakhstan, Georgia, India, Malaysia, Singapore, the Philippines, Thailand, the United Arab Emirates, Saudi Arabia and the USA. His consultancy and training clients include corporations, governments and not-for-profit organisations.

Stuart regularly speaks at international conferences and forums such as delivering the keynote speech in Istanbul on social media at the Global Crisis Communications Summit of the International Air Transport Association (IATA) to the heads of public relations and communications of more than 100 of the world’s leading airlines.

He sits on the international advisory board of the World Communication Forum in Davos and was the chief moderator of the 2015 Davos forum. He also regularly provides expert comment, articles and interviews to the media including Al Jazeera, BBC, The Guardian, PRWeek, The Independent, Communicate Magazine and The Holmes Report.

He has also provided confidential advice and training to senior PR and communications professionals running the offices of senior politicians and business leaders including senior UK government cabinet ministers, the Office of Prince Ali bin Hussein (Jordan and Vice President of FIFA), the Office of HH Sheika Moza bint Nasser (Doha), the Office of the Prime Minister of Brunei and the Office of the President of the European Parliament (Brussels).

As part of open courses in Dubai , Brussels and London, Stuart has also trained other defence, government and GCC clients including senior public relations and communications professionals of the UK Royal Navy and Royal Airforce, the UK Ministry of Defence, Boeing, Sellafield nuclear plant, the UK Civil Aviation Authority, Bahrain Defence Force, Etihad Rail, Gulf 4 Good, Bosch, King Abdullah University of Science and Technology (KAUST), Lebanese American University, Qatar Ministry of Foreign Affairs, Tasnee, Thuraya Telecommunications and Yahsat amongst many others.